Interesting news from The New York Times today that they have hired their first “social media” editor.
Jennifer Preston, a 25-year veteran of New York newspapers, announced her appointment, appropriately, on her Twitter feed.
“Hi, I’m the NYT’s new social media editor,” she wrote. “More details later.” Preston used the remainder of her 140-character allotment to ask: “How should @nytimes be using Twitter?”
According to a Times internal memo obtained by Harvard University’s Nieman Journalism Lab, Preston’s duties will include “expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers. Read more... (244 words, estimated 59 secs reading time)
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I opened up the Nashua Telegraph last week and was surprised to find an article about how two Nashua restaurants are using Facebook and Twitter to offer deals and keep in touch with customers.
One of those restaurants is Axel’s Food and Ice Cream (@eatataxels) in Merrimack NH. Axel’s has a web site, a Facebook profile and Twitter page. Through its new Web presence, Axel’s has been running special promotions for Twitter followers and will start providing coupons via Twitter in the near future. Read more... (523 words, estimated 2:06 mins reading time)
Interesting data from TV Week that shows that while YouTube remains the No. 1 online video site, Hulu continues to see exponential growth.
Hulu is the fastest-growing site among Nielsen Online’s top 10 video brand sites, which include YouTube, Yahoo!, Fox Interactive Media, Nickelodeon Kids & Family Network, MSN/Windows Live, ABC.com, MTV Networks Music and Turner Sports & Entertainment Digital.
YouTube delivered 5.5 billion total streams in April, while Hulu increased 490% from 63.2 million streams in April 2008 to hit 373.3 million in April ’09.
Jon Gibs, vice president of media and analytics for Nielsen Online, attributed Hulu’s growth to “a good interface and excellent, aggressive marketing campaign.” Read more... (346 words, estimated 1:23 mins reading time)
Interesting new report from Forrester Research called “How Twitter Can Influence eBusiness.”
One of the recommendations in the report is that brands have to secure their brand’s identity on Twitter, even if they have no plans to start tweeting in the foreseeable future.
The reason behind grabbing your Twitter name is that brand hijacking has begun to emerge on Twitter.
According to MediaPost , in the last several weeks Coca-Cola and Nike have both been the victims of brand squatting.
“Coca-Cola recently announced they are back in position of their brand name,” Forrester Research Analyst Diane Clarkson says. “Twitter acknowledged the name as a registered trademark of Coca-Cola and gave back the name.” Read more... (289 words, estimated 1:09 mins reading time)
As I have written about many times this year, twitter is the incredible hot at the moment. Everyone from your local coffee shop to Oprah is on Twitter and Twitter’s growth is skyrocketing.
eMarketer estimates there will be over 12 million Twitter users in the US in 2009, slightly more than twice last year’s number.
But figures released by Nielsen Online suggest that Twitter’s retention rate is only 40%. In other words, as David Martin wrote on the Nielsen blog: Read more... (343 words, 2 images, estimated 1:22 mins reading time)
I was shocked when I read this statement on Wireless & Mobile News:
MySpace reported that their mobile usage increased almost 450 percent in 2008, with 7 billion mobile page views per month at Nokia Developer Summit 2009. Vice President of Mobile Operations John Faith revealed the growth of MySpace mobile. In one year, mobile traffic increased from 10 percent of all MySpace traffic to more than 35 percent. They predict in the next few years, 50 percent of all users will access MySpace via mobile. Read more... (386 words, estimated 1:33 mins reading time)
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MySpace aims to own mobile social networking
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Stealing mySpace by Julia Angwinn is an interesting look behind the scenes at the history of MySpace. While Facebook gets all the media attention MySpace is still by far the second largest social networking site in the world. The book looks at the astounding rise of MySpace, which went from a Friendster competitor designed to save a flagging department at eUniverse, an Internet company best known for hawking dubious diet pills and downloadable cursors packaged with spy ware, to being sold for close to one billion dollars to Rupert Murdoch’s News Corp. Read more... (410 words, 1 image, estimated 1:38 mins reading time)
Women are connecting like never before with online communities to do their shopping research and share information. That’s according to the 2009 Women and Social Media Study (PDF File) from iVillage, BlogHer and Compass Partners, which was released last week.
The Study illustrates how women are turning to many forms of social media, including blogs, for fun, entertainment, community and connection, but that we are more than twice as likely to go to blogs versus social network sites when we’re seeking information, advice and recommendations.
Read more... (522 words, 2 images, estimated 2:05 mins reading time)
A post on MediaPost reports that Universal Pictures plans to integrate Twitter into rich media ads that will promote two separate movies scheduled for release this summer. The tweets will appear in the banner similar to a ticker feed. People will have an option to read and monitor the buzz written by other fans directly from the Web page.
Consumers will start seeing the ads in late June, according to Doug Neil, SVP of digital marketing at Universal Pictures. “We know video catches peoples’ eyes, but once you have their attention, you want to engage them around other content to sell the movie,” he said. Read more... (145 words, estimated 35 secs reading time)
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Universal Pictures Taps Twitter Buzz In Rich Media Ads
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