This is an updated story from a post I wrote in February called How Dell is using Twitter to increase sales
Dell said last week that it has generated more than $3 million in sales from Twitter followers. Dell has been on twitter for about two years now and says that it made more than $1 million in the past 6 months.
“We’re going to watch it over time to make sure it’s tracking at the right level,” said Lionel Menchaca, Dell’s chief blogger. “It is trending upward and that’s what we’re going to be looking at overall.”
Yes the three million in sales over two years is a drop in the bucket for a company that posted $12.3 billion of revenue in the first quarter of this year. But what Dell does show is that Twitter can become an additional sales channel for companies, and it can be a profitable one.
Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the majority of Twitter-based sales have come from. Stephanie Nelson, who manages the account, said almost every post includes a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.
The PC maker, which has about 600,000 followers, is one of the Top 100 most-followed accounts on Twitter, according to private trackers TwitterCounter and Twitterholic.
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Interesting!
I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only
marketing that has moved me in the last couple of years is Social Media Optimization.