A couple of months ago I wrote about the Graying of Facebook and how that more than 50% of Facebook’s users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and that Facebook’s fastest growing demo is 55-plus.
So I was shocked to see an article in MediaPost that referenced some data from Insidefacebook.com that said that during April and May, the number of U.S. Facebook users over 55 actually dropped by 650,000 after increasing by 1.6 million the prior two months.
In the last two months Facebook rolled out a new design, featuring more frequent updates in users news feeds and that might have resulted in fewer over 55 users using Facebook surmised Inside Facebook editor Justin Smith
“Maybe older users are still getting acclimated to how to use Facebook’s real-time stream to share information with friends and family,”
InsideFacebook has some great demographic data on Facebook users split by age group and gender. If you are marketing on Facebook, you need to be aware of any changes in Facebook demographics.
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