There is a new study out called the “Consumer Internet Barometer” that has some very interesting insights about Twitter, Facebook and who uses social networks. Throughout the week I will be highlighting several of the points that the Consumer Internet Barometer found.
One interesting demographic point was that nearly one-half of females visited social networking sites, compared with 37.6% of men. And that more than 70% of Internet users under age 35 browsed social networks.
That percentage decreased as users got older, with only 43.1% of those ages 35 to 54 and 18.9% of users ages 55 and older visiting social networks. But what is attractive to advertisiers is the huge jump in social network traffic across all age groups in the last 12 months.
Frequency of Use
Interestingly, the report showed that over 50% of users visited social network sites at least once per day. And people are logging into social networks via office computers, home computers and mobile devices, showing how strong the connection to the social networks are.
The most popular social networking sites came as no surprise: Facebook, MySpace, LinkedIn and Twitter, in that order.
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