Last week I blogged about the “Consumer Internet Barometer” study and what it showed Social Networks Demographics.
Within the same report there was some very interesting data about Twitter users and why they use that social network site. Almost half of all users (41.6%) are using Twitter for that purpose while 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research.
If so many people are using Twitter (and Facebook to some extent) to keep in contact with friends and family, that might explain why so many companies are struggling to make money using Twitter.
You know what? Social media especially Twitter is becoming the best tool to promote. You get to advertise your site and products for FREE, which is I think why business and marketers are utilizing its capability. Unless the creators do something about it, people will use this to achieve the results they’ve always wanted which is product promotion that leads to more profit.
http://ronaldredito.org/blog
Really interesting to look at gender differences for why people use Twitter/social networking sites – wish there were more demographics like this one!