I have written earlier this year about The Graying of Facebook. At that point in time comScore was reporting that more than 50% of Facebook’s users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and that Facebook’s fastest growing demo is 55-plus.
So if it eight month later and I was wondering if these demographic numbers were still correct. According to Inside Facebook, the fastest-growing group of Facebook users in August 2009 were males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively. Read more... (234 words, 2 images, estimated 56 secs reading time)
Yes that is a tongue in cheek title to the post, but I could not resist. MediaPost reported that a panel at the OMMA Global conference recently stated that marketers should not think of social media as a separate marketing channel, but as a fabric running through all advertising and promotional efforts.
Really? That is cutting edge news from the OMMA conference. Now where had I read that before? Or yes, here , here , and here. Read more... (193 words, estimated 46 secs reading time)
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OMMA Conference Says Social Media should be part of your marketing strategy – Shocking
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Digg is one of those social media sites that is well know for sending huge spikes of traffic to a web site after a Digg submission made its front page. Traffic usually spikes for about 24-36 hours then dies down.
We had a Digg post go popular on Jan 4th 2009. The traffic from Digg caused our site to crash that day.
I was looking over some traffic logs today and I noticed that since that initial spike in traffic, Digg has sent 758 additional visitors to the site. I was surprised at this because a) I have pretty much done nothing on Digg for this website since the original submission, and b) that traffic has been pretty consistent over the last eight months. Read more... (204 words, 2 images, estimated 49 secs reading time)
Getting results from Twitter campaigns are rare but Computerworld had an interesting article on the Georgia Aquarium which sold 2,500 admission tickets through Facebook, MySpace and Twitter earlier this year.
To get its social media followers to take action, the aquarium offered 25% to 40% off admission prices from February through May to people who followed it on Twitter or signed on as Facebook or MySpace fans.
The campaign used a specific URL for the promotion which allowed the aquarium to track sales directly, according to Dave Santucci, vice president of marketing and communication.
Buy using a specific URL for the campaign the Aquarium was able to measure the ROI of the campaign. Read more... (168 words, estimated 40 secs reading time)
There is a really interesting strategy being played out on Facebook and Twitter by Sarah Palin that Politico wrote about this weekend. Regardless of what you think of her political views, Palin’s social media strategy is worth looking at.
Think back to earlier this summer when the national health care debate was all about the so-called “death panels.” The conversation started in a large part because of two widely-publicized Palin Facebook posts. Read more... (356 words, estimated 1:25 mins reading time)
One of the most underutilized features of Twitter is its search feature . With Twitter search, you can see in real time what people are saying about your brand, company, industry and competitors!
Most people are away of the basic features of Twitter search, but are unaware of the advanced search features that Twitter offers. What I like about the advanced functions is that you can drill down your searches to get the data you want, like searching within date ranges, looking for tweets from or to specific people, referencing specific people, or written in various languages, and more. Read more... (218 words, 2 images, estimated 52 secs reading time)
It seems that on a daily basis the number of social networking sites increases. If you are a marketer it is really important that you stay on top of the main social networking sites in your industry.
One sector that is flying under the radar of a lot of social media marketers is the fashion industry. AdAge recently did a post on the six social fashion sites that every fashion marketer should be familiar with. Those sites are: Read more... (515 words, estimated 2:04 mins reading time)
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Niche Social Media Sites: Fashion Industry
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Back home after a two week vacation that took us to Pennsylvania and Canada.
We were in PA partly to attend a wedding, which was held outside of Philadelphia. When we arrived at the hotel, my wife wanted to make a hair appointment for herself and my daughter. So she opens up the phone book, sees two pages of ads and doesn’t know where to even start.
She then picks up my iPhone, brings up the Yelp app and finds 3 salons within 5 miles of the hotel. She reads the reviews, picks the one she liked best and makes the appointment. Read more... (208 words, estimated 50 secs reading time)
