Digg is one of those social media sites that is well know for sending huge spikes of traffic to a web site after a Digg submission made its front page. Traffic usually spikes for about 24-36 hours then dies down.
We had a Digg post go popular on Jan 4th 2009. The traffic from Digg caused our site to crash that day.
I was looking over some traffic logs today and I noticed that since that initial spike in traffic, Digg has sent 758 additional visitors to the site. I was surprised at this because a) I have pretty much done nothing on Digg for this website since the original submission, and b) that traffic has been pretty consistent over the last eight months.
When conducting viral marketing campaigns, keep in mind the residual impact of the campaign, in that people will continue to find it over the next 9+ months. Getting 758 visitors over eight months is not a lot of traffic, but multiply that by 10, 20 or 30 social media campaigns and you can start to see the impact you could have on your web site traffic when you get the residual long-term effect from successful social media campaigns.
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Every Online Business, large or small has some few consistent sources of Online traffic to their website. Mainly the Direct Traffic, Sponsored Advertising Traffic and Organic Search Engine traffic.Long tail traffic from SEM Campaigns generally has to happen from huge list of non-competitive keywords which are not frequently searched. they form about 20% of overall traffic..Great post.