Niche Social Media Sites: Fashion Industry

It seems that on a daily basis the number of social networking sites increases. If you are a marketer it is really important that you stay on top of the main social networking sites in your industry.

One sector that is flying under the radar of a lot of social media marketers is the fashion industry. AdAge recently did a post on the six social fashion sites that every fashion marketer should be familiar with. Those sites are:

Shopflick
Shopflick combines videos and shopping to create a truly unique online fashion and shopping experience and social community. The site draws from a strong network of indie and up and coming designers to provide shoppers the ability to find cutting edge, unique items and to helps brand touch base and engage with current and new customers through branded online stores, video commerce widgets and much more.

Us Trendy
UsTrendy is a place where designers can post their portfolios, fans can judge them and then each season a collection is chosen using the most popular styles. Its tag line is, “…today’s inspiration… tomorrow’s trend…” UsTrendy produces the popular clothes and hosts events. They provide interaction and showcasing opportunities to designers, artists, models and fans through galleries, industry exposure, events and social networking connections. The site is a mash-up of Etsy.com and Linkedin.com.

StyleCaster
StyleCaster is looking to become the future site of online fashion through optimized fashion advice that is targeted to each user. This is the Amazon of fashion sites, where with every click they get to know you personal preference and taste, thereby giving you educated advice and marketing. This site is a mash-up of social network, editorial content and shopping and has just been given 4 million in funding.

Sense of Fashion
Sense of Fashion is the marketplace for upstart fashion designers, fashion lovers and sellers. It has an eBay-like capability for people to sell their fashion, shop or interact in their social network. Fans can show off their individual styles, favorite brands or even do e-commerce. Their goal is to connect designers with the very people who may inspire them, to also provide a platform for users to show off and sell their merchandise.

Est.Today
Est.Today is a fashion site for tweens that gives young girls the ability to design, display and purchase their own clothes. With personal creativity being the most stylish accessory this season, and now that young girls are paving the way for many new trends today according to a recent article in British Elle, this site capitalizes a the younger generations need for individual creativity.

Style Hop

StyleHop combines fashion and gaming to provide users with a fun rating system to decide on the popularity of branded styles. It incorporates yelp-like functionality to provide viewers information on popular sweaters and shoes for certain cities. Brands are given visibility though outfits, and users are able to comment on each picture with the ability to share the pictures on their other networks.

Do you know the top social media sites in your market? Are you actively involved in them?