One of the most asked questions I get about social media, is how do I get started? Most people are thinking that my answer would be to create an account on Twitter or Facebook, so they get this look of surprise when I tell them to start a blog.
Yes I know that a blog isn’t as sexy these days as saying you are on Facebook or Twitter, but it will generate more sales for your business, then either of those two channels.
I was rereading Gary Vaynerchuk’s book Crush It over the weekend and I was struck by a paragraph in it that explained the difference between a blog and a web site. Read more... (216 words, estimated 52 secs reading time)
Great tweet from Michael Brito, aka @Britopian last week on a Study of the Top 15 Brands Social Presence Comparison
The Top 15 Brands as decided by Interbrands and they then looked at the level of presence of each of these brands on the two main social media channels: Twitter and Facebook. From the chart below, it appears that brands are really focusing on either Twitter or Facebook, but few brands are taking advantage of their brand power on both networks.
Here are some of the key findings of study.
Permanent link to this post (92 words, 2 images, estimated 22 secs reading time)
Good interview with Carol Kruse, Vice President, Global Interactive Marketing for The Coca-Cola Co.on eMarketer. Carol goes into some detail about how Coke approaches social media and the challenges that it presents.
eMarketer: Within social media, are you dealing with issues such as how much a Facebook fan is worth and the ROI for various forms of earned media? Read more... (380 words, estimated 1:31 mins reading time)
I came across a fascinating story on Michael Gray’s blog blog about the TSA and how it used its blog to refute a passenger’s story.
Nic, is a 28 year old freelancing writer who has a 16 month old son. On her blog last week, Nic a post called “TSA Agents Took My Son”.
Her post detailed a parent’s worst nightmare; in that she was separated from her child:
My son was taken from me.
Taken.
My son was taken from me by the TSA agents at Atlanta Hartsfield-Jackson airport yesterday. Read more... (350 words, estimated 1:24 mins reading time)
Really interesting findings in a Citibank/GFK Roper small business survey that was released on Friday.
The survey of 500 small businesses (less than 100 employees) found that found very few small businesses in the U.S. are using social media sites like Facebook and Twitter for business uses: Read more... (343 words, 3 images, estimated 1:22 mins reading time)
- Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
- 86% said they have not used social networking sites for information or business advice
I must say I was shocked to read on eMarketer , that a combined 99% of surveyed online retailers currently employ (86%) or plan to employ (13%) Facebook Fan Pages. Doesn’t that number seem a little high to anyone?
eMarketer got the numbers from a “Community and Social Media Study”. In addition to the high Facebook numbers, I was surprised to see that that only 55% of online retailers surveyed have blogs, but 65% have Twitter accounts or plan to be on twitter (26%).
So if my math is right, online retailers are saying that 99% they will be on Facebook and 91% will be on Twitter. Read more... (233 words, 1 image, estimated 56 secs reading time)
So I was at Elite Retreat last week in New York. A group of 30 very successful online marketers. So the questions were asked about Twitter. Do you use it, how do you use it etc.
Without going into specifics (To attend ER you have to sign an NDA) I would say that opinion was split 50-50 on Twitter. You had one group that was very excited about Twitter, who are actively using it to promote their businesses and are making money from it.
You had another group that are not impressed with Twitter and who don’t see the mainstream adoption that is needed to make this service really take off. Read more... (166 words, estimated 40 secs reading time)
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Too tweet or not to tweet, that is the question
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