Great tweet from Michael Brito, aka @Britopian last week on a Study of the Top 15 Brands Social Presence Comparison
The Top 15 Brands as decided by Interbrands and they then looked at the level of presence of each of these brands on the two main social media channels: Twitter and Facebook. From the chart below, it appears that brands are really focusing on either Twitter or Facebook, but few brands are taking advantage of their brand power on both networks.
Here are some of the key findings of study.
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think what can taken from this report is “Doing it all” (in Social Media) may not be for you — but you must do something”… Start the Journey, even if it is just a Blog.