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	<title>Comments on: How the Boston Celtics are using Social Media</title>
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	<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: didok</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-83905</link>
		<dc:creator>didok</dc:creator>
		<pubDate>Sun, 22 Apr 2012 19:23:08 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-83905</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;How the Boston Celtics are using Social Media http://t.co/l41nJuDV via @sharethis&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How the Boston Celtics are using Social Media <a href="http://t.co/l41nJuDV" rel="nofollow">http://t.co/l41nJuDV</a> via @sharethis</span></span></span></p>
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		<title>By: Studio34 Productions</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-80213</link>
		<dc:creator>Studio34 Productions</dc:creator>
		<pubDate>Tue, 11 Jan 2011 01:21:24 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-80213</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @TopsyRT: How the Boston Celtics are using Social Media http://bit.ly/eUjlfp&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @TopsyRT: How the Boston Celtics are using Social Media <a href="http://bit.ly/eUjlfp" rel="nofollow">http://bit.ly/eUjlfp</a></span></span></span></p>
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		<title>By: Boston Social Media Marketing: The Boston Celtics</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-80204</link>
		<dc:creator>Boston Social Media Marketing: The Boston Celtics</dc:creator>
		<pubDate>Mon, 10 Jan 2011 20:43:53 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-80204</guid>
		<description>[...] “How the Boston Celtics are Using Social Media,” Social-Media-Optimization.com [...]</description>
		<content:encoded><![CDATA[<p>[...] “How the Boston Celtics are Using Social Media,” Social-Media-Optimization.com [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Vocus</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-79821</link>
		<dc:creator>Vocus</dc:creator>
		<pubDate>Thu, 09 Dec 2010 17:34:06 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-79821</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @mikesavage33: Nice RT @TopsyRT: How the Boston Celtics are using Social Media http://bit.ly/eUjlfp&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @mikesavage33: Nice RT @TopsyRT: How the Boston Celtics are using Social Media <a href="http://bit.ly/eUjlfp" rel="nofollow">http://bit.ly/eUjlfp</a></span></span></span></p>
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		<title>By: Mike Savage</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-79822</link>
		<dc:creator>Mike Savage</dc:creator>
		<pubDate>Thu, 09 Dec 2010 17:32:41 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-79822</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Nice RT @TopsyRT: How the Boston Celtics are using Social Media http://bit.ly/eUjlfp&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Nice RT @TopsyRT: How the Boston Celtics are using Social Media <a href="http://bit.ly/eUjlfp" rel="nofollow">http://bit.ly/eUjlfp</a></span></span></span></p>
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	<item>
		<title>By: Boston Celtics&#8217; social-media goal: Drive web traffic &#124; CaseStudiesOnline.com</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-76625</link>
		<dc:creator>Boston Celtics&#8217; social-media goal: Drive web traffic &#124; CaseStudiesOnline.com</dc:creator>
		<pubDate>Wed, 24 Mar 2010 18:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-76625</guid>
		<description>[...] should not be to simply increase the number of Twitter followers (or Facebook Fans, or&#8230;). As noted by social-media-optimization.com, the objective of the Celtics online efforts is to drive people to [...]</description>
		<content:encoded><![CDATA[<p>[...] should not be to simply increase the number of Twitter followers (or Facebook Fans, or&#8230;). As noted by social-media-optimization.com, the objective of the Celtics online efforts is to drive people to [...]</p>
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	<item>
		<title>By: Frederic Roginska</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-75999</link>
		<dc:creator>Frederic Roginska</dc:creator>
		<pubDate>Fri, 20 Nov 2009 04:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-75999</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Un exemple de SMO par l&#039;équipe de basket NBA des Boston Celtics : http://bit.ly/4f61m7&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Un exemple de SMO par l&#39;équipe de basket NBA des Boston Celtics : <a href="http://bit.ly/4f61m7" rel="nofollow">http://bit.ly/4f61m7</a></span></span></span></p>
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	<item>
		<title>By: Allison Teixeira</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-76000</link>
		<dc:creator>Allison Teixeira</dc:creator>
		<pubDate>Mon, 16 Nov 2009 17:58:38 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-76000</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;How the Celtics are using social media: http://bit.ly/4Db4HV (via @RheaBecker)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How the Celtics are using social media: <a href="http://bit.ly/4Db4HV" rel="nofollow">http://bit.ly/4Db4HV</a> (via @RheaBecker)</span></span></span></p>
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	<item>
		<title>By: Belanda</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-76001</link>
		<dc:creator>Belanda</dc:creator>
		<pubDate>Sun, 15 Nov 2009 19:00:30 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-76001</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;How the Boston Celtics are using the social media: for seat upgrades in the stadium and quotes from press conferences. http://bit.ly/2j80Yt.&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How the Boston Celtics are using the social media: for seat upgrades in the stadium and quotes from press conferences. <a href="http://bit.ly/2j80Yt." rel="nofollow">http://bit.ly/2j80Yt.</a></span></span></span></p>
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	<item>
		<title>By: Belanda</title>
		<link>http://social-media-optimization.com/2009/11/how-the-boston-celtics-are-using-social-media/comment-page-1/#comment-76002</link>
		<dc:creator>Belanda</dc:creator>
		<pubDate>Sun, 15 Nov 2009 18:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=792#comment-76002</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;How the Boston Celtics are using the social media: for seat upgrades in the stadium and quotes of press conferences. http://bit.ly/2j80Yt.&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How the Boston Celtics are using the social media: for seat upgrades in the stadium and quotes of press conferences. <a href="http://bit.ly/2j80Yt." rel="nofollow">http://bit.ly/2j80Yt.</a></span></span></span></p>
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