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	<title>Comments on: How to measure social media</title>
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	<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/</link>
	<description>Merging of Traditional Media, SEM and Social Marketing</description>
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		<title>By: Maximus Internet</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75304</link>
		<dc:creator>Maximus Internet</dc:creator>
		<pubDate>Fri, 05 Feb 2010 22:16:46 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75304</guid>
		<description>These are great starting points for measurement, but to compute an accurate ROI, you really need to take a broader look at your business metrics.  I strongly recommend this presentation about Social Media ROI:
http://www.damniwish.com/2009/09/how-to-measure-social-media.html</description>
		<content:encoded><![CDATA[<p>These are great starting points for measurement, but to compute an accurate ROI, you really need to take a broader look at your business metrics.  I strongly recommend this presentation about Social Media ROI:<br />
<a href="http://www.damniwish.com/2009/09/how-to-measure-social-media.html" rel="nofollow">http://www.damniwish.com/2009/09/how-to-measure-social-media.html</a></p>
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		<title>By: Valerie Dennis</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75852</link>
		<dc:creator>Valerie Dennis</dc:creator>
		<pubDate>Wed, 23 Dec 2009 15:50:08 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75852</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;How to measure social media (Social Media Optimization) http://ow.ly/LZSb&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">How to measure social media (Social Media Optimization) <a href="http://ow.ly/LZSb" rel="nofollow">http://ow.ly/LZSb</a></span></span></span></p>
]]></content:encoded>
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	<item>
		<title>By: Internet Marketing</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-74916</link>
		<dc:creator>Internet Marketing</dc:creator>
		<pubDate>Thu, 10 Dec 2009 07:27:28 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-74916</guid>
		<description>Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic.</description>
		<content:encoded><![CDATA[<p>Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic.</p>
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	<item>
		<title>By: What is Social Media? &#171; Shanee Ben-Zur</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-74879</link>
		<dc:creator>What is Social Media? &#171; Shanee Ben-Zur</dc:creator>
		<pubDate>Mon, 07 Dec 2009 07:18:44 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-74879</guid>
		<description>[...] How to Measure Social Media [...]</description>
		<content:encoded><![CDATA[<p>[...] How to Measure Social Media [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Orapak Suwanapakdee</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75853</link>
		<dc:creator>Orapak Suwanapakdee</dc:creator>
		<pubDate>Sat, 28 Nov 2009 14:31:25 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75853</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Social Media Optimization = ????????????????? social media
http://social-media-optimization.com/2009/11/how-to-measure-social-media/&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social Media Optimization = ????????????????? social media<br />
<a href="http://social-media-optimization.com/2009/11/how-to-measure-social-media/" rel="nofollow">http://social-media-optimization.com/2009/11/how-to-measure-social-media/</a></span></span></span></p>
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		<title>By: Andrew Carr</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75854</link>
		<dc:creator>Andrew Carr</dc:creator>
		<pubDate>Fri, 20 Nov 2009 11:58:28 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75854</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;This seems like a good article on how to measure social media http://ow.ly/Duhc (courtesy of @withbite)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">This seems like a good article on how to measure social media <a href="http://ow.ly/Duhc" rel="nofollow">http://ow.ly/Duhc</a> (courtesy of @withbite)</span></span></span></p>
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		<title>By: Eric Holman</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75855</link>
		<dc:creator>Eric Holman</dc:creator>
		<pubDate>Fri, 20 Nov 2009 11:56:14 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75855</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @flowtown: Get a grip... How to measure social media http://ow.ly/Duhc
Good article - set your goals&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @flowtown: Get a grip&#8230; How to measure social media <a href="http://ow.ly/Duhc" rel="nofollow">http://ow.ly/Duhc</a><br />
Good article &#8211; set your goals</span></span></span></p>
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	<item>
		<title>By: Flowtown</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75856</link>
		<dc:creator>Flowtown</dc:creator>
		<pubDate>Fri, 20 Nov 2009 11:50:46 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75856</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Get a grip... How to measure social media http://ow.ly/Duhc&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Get a grip&#8230; How to measure social media <a href="http://ow.ly/Duhc" rel="nofollow">http://ow.ly/Duhc</a></span></span></span></p>
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	<item>
		<title>By: Charise Strandberg</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75857</link>
		<dc:creator>Charise Strandberg</dc:creator>
		<pubDate>Fri, 20 Nov 2009 09:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75857</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @_Razi: RT @KyleWilliams2 How to measure social media http://bit.ly/EUs3o&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @_Razi: RT @KyleWilliams2 How to measure social media <a href="http://bit.ly/EUs3o" rel="nofollow">http://bit.ly/EUs3o</a></span></span></span></p>
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	<item>
		<title>By: Rafaela Amador</title>
		<link>http://social-media-optimization.com/2009/11/how-to-measure-social-media/comment-page-1/#comment-75858</link>
		<dc:creator>Rafaela Amador</dc:creator>
		<pubDate>Fri, 20 Nov 2009 09:06:02 +0000</pubDate>
		<guid isPermaLink="false">http://social-media-optimization.com/?p=800#comment-75858</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @KyleWilliams2 How to measure social media http://bit.ly/EUs3o&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @KyleWilliams2 How to measure social media <a href="http://bit.ly/EUs3o" rel="nofollow">http://bit.ly/EUs3o</a></span></span></span></p>
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