Examples of Successful Twitter and Facebook Campaigns

Great article on social media and Ashton Kutcher in Fast Company. Within the article, Fast Company discusses two successful social media campaigns that Kutcher’s social media agency have been involved in.

Twitter Campaign
Kutcher was working with a small organization called Malaria No More on getting people to help them get malaria nets to people in need.

The campaign started with siple twitterable message’s from Kutche – “Every 30 seconds, a kid dies of malaria. Nets save lives” — and an affordable call to action: $10 buys a net.

The goal was to drive people to Malaria No More web site to donate.

Kutcher decided to up the ante and challenge CNN to a race to see who would be the first Twitterer to have 1 million followers. CNN spoke about the contest during their shows and suddenly the campaign had mainstream media attention.

The result was that nearly 90,000 nets were donated via the Malaria No More’s web site

Takeaways

• Content had a simple message with an affordable call to action
• The impact of the social media campaign could be directly measured
• They leveraged other marketing channels to make them aware of the campaign and drive them to the Twitter tweets, which in turn drove them to the Malaria web site.

Facebook Campaign
Kellogg looked to Kutcher for help with its campaign to call attention to hunger in America. As part of the campaign, Kellogg wanted to also focus on the reaching more females.

In addition to sending Tweets, Kutcher and his wife, Demi Moore, got users to submit short video segments on hunger, which Moore edited into a single video.

The video appeared on Facebook on the Kellogg Cares fan page. ”

“We had 200,000 fans in less than a month, and the vast majority were women over 25,” says Kellogg VP Kris Charles. “That’s the audience we want to reach.”

Takeaways

• The impact of the social media campaign could be directly measured
• This was not just a Facebook or Twitter campaign. The Twitter campaign had anm easy to understand call to action and drove people to the Kellogg Cares fan page on Facebook.
• The Facebook campaign had interactivity and got people involved and emotionally invested in the campaign