Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company?
A December 2009 survey from MarketingSherpa of 500 social network users showed that the top motivation of those who friended or followed a brand online was to learn about specials and sales, followed closely by learning about new products, features or services.
This data would seem to indicate that Facebook and Twitter is good for reaching people who already have an existing relationship with you, but not as good at attracting new customers. Read more... (131 words, 2 images, estimated 31 secs reading time)
Last week I looked at some of the marketing strategies that are working on Facebook according to the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers.
Today it is time to turn that attention onto what is working on Twitter.
Most marketers are using Twitter to simply drive more traffic to their web site. The most common tactics are direct linking to web pages or promotional pages.
As with the Facebook results, what works in the B2B market does not necessarily work for B2C marketers and vice-versa.
Read more... (289 words, 1 image, estimated 1:09 mins reading time)
I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B market will not necessarily work for those marketers who are targeting the B2C market.
For those in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Creating a survey of “fans” was the one marketing tactic that appears to work in both the B2B and B2C markets. Read more... (213 words, 1 image, estimated 51 secs reading time)
Some interesting data from a new report from Ad-ology called the “Small Business Marketing Forecast 2010”). According to the report, lead generation is the biggest benefit of social networking for US small businesses (50% of respondents), keeping up with the industry (45%), and monitoring online conversations (44%).
The No 1. Roadblock to using social media is the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many (29%) say they do not have the time or staff available to do a good job with social network marketing.
Read more... (157 words, 2 images, estimated 38 secs reading time)
A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.
As social media marketing has moved from the trial phase to the strategic phase, the ability to measure success becomes more important.
“Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics,” according to the report. “This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI.”
Read more... (131 words, 1 image, estimated 31 secs reading time)
