A new report from Marketing Sherpa called the “2010 Social Media Marketing Benchmark Report” shows the importance of social media marketing now from a strategic perspective.
As social media marketing has moved from the trial phase to the strategic phase, the ability to measure success becomes more important.
“Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics,” according to the report. “This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI.”
With that being said, does it strike anyone as strange that an increase in Website traffic was the No. 1 objective targeted and measured by all marketers which is the easiest metric to implement?
I also see remarkable increase in traffic from my site .day by day more and more people are switching to social media and social bookmarking site ..It provides ultimate platform for connecting thousand of people in short time/Social; media is something they have to include when you plan for internet marketing
The world of social media marketing is becoming bigger and bigger so now is the time to join and see for your self what social media marketing has to offer.