I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B market will not necessarily work for those marketers who are targeting the B2C market.
For those in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Creating a survey of “fans” was the one marketing tactic that appears to work in both the B2B and B2C markets.
On the consumer side the most successful tactic that marketers are seeing is creating a Facebook application around a brand.
The most surprisingly result to me was that marketers surveyed found that buying ads, even highly targeted ones, was the least effective type of social media marketing on Facebook.
This is very surprising to me in that I have seen data from a lot of marketing campaigns on Facebook and the results have been really good, especially for locally targeted campaigns. The results I have seen have been much better than other online efforts including Google Adwords.
What marketing tactics are you seeing work on Facebook?
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