I have been going over the September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers to see what are some of the more successful tactics that they are seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B market will not necessarily work for those marketers who are targeting the B2C market.
For those in the B2B space, the most successful marketing tactics used on Facebook are creating a survey of “fans” and friending customers.
Creating a survey of “fans” was the one marketing tactic that appears to work in both the B2B and B2C markets.
On the consumer side the most successful tactic that marketers are seeing is creating a Facebook application around a brand.
The most surprisingly result to me was that marketers surveyed found that buying ads, even highly targeted ones, was the least effective type of social media marketing on Facebook.
This is very surprising to me in that I have seen data from a lot of marketing campaigns on Facebook and the results have been really good, especially for locally targeted campaigns. The results I have seen have been much better than other online efforts including Google Adwords.
What marketing tactics are you seeing work on Facebook?
Often, stay away from the main image, business consultants provide resources that clients may not be able to provide for them. In general, this remedy is the experience, which may come from experience, knowledge, creativity or special abilities. The time and manpower are other resources that the client would not be able to spare, which may be provided by business consultants.
This is really interesting. I have found that B2B campaigns are a lot easier to get good results for, compared to B2C. Polls are something I have looked into and I will look further into them in the future. Are you going to publish results for a 2010 survey?
Vil
I think this remedy is the experience, which may come from experience, knowledge, creativity or special abilities.
The most surprisingly result to me was that marketers surveyed found that buying ads, even highly targeted ones.
The great thing about Facebook is that you will be able to see friends of your friends. You can also join groups or create your own group. This way, you will be able to meet people that are also interested in what you have to offer.
Building a Facebook page will create brand awareness and also help with your ranking in the search engines. Amazing tactics.. Thanks.