What Your Followers Want

Posted on January 27, 2010 Written by 23 Comments

Companies “brag” all the time about the number of followers or friends that they have on Facebook or Twitter. But what motivates someone to friend or follow a company?

A December 2009 survey from MarketingSherpa of 500 social network users showed that the top motivation of those who friended or followed a brand online was to learn about specials and sales, followed closely by learning about new products, features or services.

This data would seem to indicate that Facebook and Twitter is good for reaching people who already have an existing relationship with you, but not as good at attracting new customers.

The MarketingSherpa survey confirmed a study by Razorfish last fall which found that exclusive deals and offers was the #1 reason that users followed brands on Twitter.

David Wilson

I have been in providing Search Engine Optimization (SEO) services to clients for the last 8 years. I believe that SMO is where all the online services are going to converge over the next 18 months.

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Filed Under: Brand Marketing, Social Media Marketing

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  1. uberVU - social comments says:
    January 28, 2010 at 1:15 am

    Social comments and analytics for this post…

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  2. Meredith Bay says:
    January 28, 2010 at 10:18 am

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  3. Tweets that mention What Your Followers Want — Social Media Optimization -- Topsy.com says:
    January 28, 2010 at 10:53 am

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    January 29, 2010 at 2:45 am

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    January 29, 2010 at 12:00 pm

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    February 1, 2010 at 1:21 pm

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  9. Mobile Coupons Slowly Gain Steam With Users | Small Business Trends says:
    February 4, 2010 at 10:04 am

    [...] While current adoption numbers may be low, the signs for growth are there and offer interested retailers some hope. Sixty-six percent of younger adults said they were at least somewhat likely to try mobile coupons, with 31percent of overall respondents said they’d be willing to give their mobile number to a retailer in order to receive coupons. Not surprisingly, that number grew to one-half when talking to 18- to-34 year olds. And this echoes much of what we’ve seen with social media. Customers are willing to ‘friend’, ‘fan’ and ‘follow’ your brand if you’re willing to offer them discounts for doing so. [...]

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    February 25, 2010 at 11:25 am

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    July 26, 2011 at 7:00 pm

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