I received some interesting data today from Dessert Gallery (DG), a Houston-based cafe chain about their recent Facebook fan page campaign.
Utpal Dholakia, associate professor of management at Rice University’s Jones Graduate School of Business, and Emily Durham, a Jones School alumna and founder of Restaurant Connections, a Houston?based restaurant consultancy surveyed customers of Dessert Gallery (DG).
The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans: Read more... (185 words, estimated 44 secs reading time)
- Made 36 percent more visits to DG’s stores each month.
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A Successful Facebook Marketing Campaign
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I came across this interesting chart from Michael Brito this morning that shows the demographic breakdown of Twitter users by age.
Interestingly the fastest growing segment on Twitter (other than bots) is among people 24 and younger accelerated faster than older folks in 2009, according to comScore.
Unlike most social networks, Twitter started out being more popular with adults, before it caught on with younger users. Last year that changed as celebrity tweets caught on, and mainstream media started talking about the service more. Read more... (158 words, 1 image, estimated 38 secs reading time)
Earlier this week I published the findings of the ForeSee Results 2010 Social Media Report. Kevin Ertell who is Vice President of Retail Strategy for ForeSee Results and author of the report kindly agreed to answer my question about the report.
I found the results of the report really interesting Kevin. What one or two things from the Social Media Report jumped out to you
I was surprised to see how many people wanted to hear about new products and promotions from retailers they friended on Facebook. I find it encouraging that retailers’ best customer are eager to hear marketing messages in a forum that has been widely believed to be personal “no marketing zone” space. Read more... (413 words, estimated 1:39 mins reading time)
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Interview with Kevin Ertell Vice President of Retail Strategy, ForeSee Results
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Interesting data in the ForeSee Results 2010 Social Media Report. Some of the key findings in the study, which looked at nearly 10,000 visitors to the biggest e-retail websites in the United States, include: Read more... (467 words, estimated 1:52 mins reading time)
- 56% of shoppers to top e-retail websites who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer on social networking sites like Facebook, Twitter and YouTube. This is an amazing testament to customer loyalty and interest in social engagement. Shoppers are actually choosing to engage in relationships with retailers on social sites.
I have been really busy launching an online sports network so my posts have been a little sparse recently. But something happened last month that I thought was worth sharing.
All the talk about social marketing these days revolves around Twitter and Facebook. By being so myopic on these two social networks, marketers are forgetting about the universe of other communities that are online.
I had written a post about the 25 Most Valuable College Football Programs just after Christmas. We did some work making sure the post was visible on the sports social networks, we tweeted it etc. Social media marketing basics. Read more... (257 words, estimated 1:02 mins reading time)
