I have been really busy launching an online sports network so my posts have been a little sparse recently. But something happened last month that I thought was worth sharing.
All the talk about social marketing these days revolves around Twitter and Facebook. By being so myopic on these two social networks, marketers are forgetting about the universe of other communities that are online.
I had written a post about the 25 Most Valuable College Football Programs just after Christmas. We did some work making sure the post was visible on the sports social networks, we tweeted it etc. Social media marketing basics.
By a week or two after the post was published I saw a big spike in referral traffic from a fan forum for the Missouri Tigers. Missouri did not make the top 25 list, but the members of that forum are huge college football fans and they were interested in the topic.
It then struck me that if Missouri fans are so interested in the topic, and they were not even listed, think how interested the fans of the schools who are listed would be. I had made the mistake of focusing just on the big social marketing sites, instead of getting down into the trenches and connecting with our target audience there.
Not everyone hangs out on Facebook or Twitter, but there are millions of forums, groups and message boards that are full of people who are interested in what you are selling. What are you doing to reach this audience?
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