Great interview with Roger Drake, senior vice president of marketing and communications for Morton’s The Steakhouse by Chain Leader on how this restaurant chain uses social media. What I found really interesting from the interview was how Morton’s uses all different social media channels like YouTube, Facebook and Twitter to read different audiences.
YouTube
What are the benefits of YouTube?
It is a great way to get your message out. Whether it’s a special event or a promotion, we are trying to post more and more video on YouTube and other Internet sites. Read more... (583 words, estimated 2:20 mins reading time)
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How Morton’s Restaurant Uses Social Media
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There was a really interesting study last year by BabyCenter, an online community for expectant and new moms. The study called “21st Century Mom” found that new mothers gravitate to social media sites after having a child.
How moms are using the Internet and social media today: Read more... (406 words, 1 image, estimated 1:37 mins reading time)
- Social Mom: Social Media is Mass Media for Moms. The number of moms who use social media regularly has significantly increased from 11% to 63% since 2006. Forty-four percent use social media for word-of-mouth recommendations on brands and products and 73% feel they find trustworthy information about products and services through online communities focused on their specific interests such as parenting.
I have to say I was not surprised to read that according to a survey by Mzinga and Babson Executive Education, that less than one in five marketers measured their ROI from their social media marketing efforts in 2009.
“Marketers believe that measuring true ROI for social media is difficult,” said Geoff Ramsey, eMarketer CEO. “There are so many metrics available that it is difficult to choose which ones are the most important. In addition, marketers do not start with clear objectives for using social media.”
Read more... (141 words, 2 images, estimated 34 secs reading time)
