According to a new study by Vitrue the average Facebook fan is worth $3.60 in earned media. Vitrue calculates the value of a Facebook fan based on impressions generated in the Facebook news feed. It then applies display banner advertising pricing to the number of Facebook fans you have and viola, an instant metric.
From the Vitrue blog:
This means our 1 million Fan Facebook Page can average 1 million impressions with a single post to the wall. Factor frequency; a two post per day strategy would garner approximately 60 million impressions per month. Now here’s a metric all marketers are familiar with – we’ve been buying impressions since the dawn of the Internet. Read more... (259 words, estimated 1:02 mins reading time)
One of the most asked questions about Twitter, is how many followers do I need? What sort of reach do I need on Twitter to successfully generate leads?
Well according to a recent study by Hubspot called 2010 State of Inbound Marketing (PDF) that sweet spot is between 100 and 500 followers. Hubspot data showed that companies with 100 to 500 followers generated 146% more monthly leads than those with 21 to 100 followers. Growing a large following of thousands of followers does not appear top generate any additional leads lift.
Read more... (158 words, 2 images, estimated 38 secs reading time)
I came across a fascinating new study from Retrevo.com about social media addiction. At first glance I was shocked at the addiction level that people have to sites like Facebook and Twitter, but after travelling for the last two weeks and seeing people checking and updating these sites from their phones, I came to better understand the numbers.
The study asked 1,000 social media user’s questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. Here are the some of the results. Read more... (415 words, 3 images, estimated 1:40 mins reading time)
