Privacy within social media networks is a hot topic at the moment with people like Jason Calacanis, Matt Cutts and even my sister-in-law all cancelling their Facebook accounts in recent weeks.
Mark Zuckerberg and the rest of his Facebook staff should not be surprised to Facebook users fury at the news that Facebook was sharing their information with advertisers. According to a recent study by Edelman the vast majority of Internet users were not willing to stint on quality or give access to their private data in return for free content.
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Great interview on eMarketer with Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal effectively with customer feedback via social media.
I thought the interview was very interesting, especially around how to deal with negative feedback. Excerpts from the interview is below:
eMarketer: What causes negative buzz to escalate into something big? Read more... (878 words, estimated 3:31 mins reading time)
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How To Deal Effectively with Customer Feedback via Social Media
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As a father of a 12 year-old daughter I am very aware of the influence that social media sites like Facebook can have on teens and pre-teens. So when should you let your child onto these social media sites? That is one of the questions of Retrevo.com‘s latest Gadgetology study that looked at parenting, technology, and social media.
Study Highlights Read more... (507 words, 2 images, estimated 2:02 mins reading time)
- 30% of parents think 13 – 15 years old is the right age to get a social media page
- 36% of parents think 16 – 18 is the right age to get a social media page
