Following up on my post from earlier this week on Brands and Social Media and how social network users interact with brands.
At the end of that post I mentioned that my Twitter stream is full of people asking for brand recommendations and it seems that this is not that unusual. According to an April 2010 study by ROI Research, 33% of active Twitter users, at least once a week, share opinions about companies or products, while 32% make recommendations and 30% ask for them.
“Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between brands and everyday customers,” said Daina Middleton, CEO of Performicst. “It’s a groundswell of technology-enabled word-of-mouth, and many of the brands involved in these active discussions are effectively satisfying their fans.”
Social Media Twitter and Brands http://bit.ly/cXoUn1 http://bit.ly/TIVNn