We have been running a campaign on Twitter for the last couple of months for a client of ours. While I cannot go into specifics about the campaign, I can share some of our learning’s:
Build Credibility
There is nothing worse than a Twitter account that only tweets sales offers. Unless your name is Dell you cannot build a following that way.
What we have found is that the Twitter account has to tweet useful information. To do this we set up accounts on a program called EasyTweets. EasyTweets allows us to add some RSS feeds to our Twitter account. These RSS feeds pull in news from the niches that we are targeting. So anyone who follows our account, will get news that they are interested in. Read more... (471 words, estimated 1:53 mins reading time)
Google Adwords has dominated the online advertising space for the last three or four years but Facebook I believe is positioned to really challenge Google for some of those advertising dollars.
We recently ran a series of campaigns for local events on Facebook and I was really impressed with the ROI that we got. It was much higher than anything that we have gotten using Adwords. So how did we do it?
Demographic Targeting
Unlike Adwords, Facebook users are not actively searching for your product or service. But by using Facebook’s demographics and location data we were able to really focus on our target audience. Read more... (232 words, estimated 56 secs reading time)
