The travel industry was one of the first industries to be heavily impacted by the Internet, and it is no surprise that they are one of the leaders in social media marketing.
According to a white paper from HSMAI and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.
Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 60% who have implemented a social media marketing strategy. Read more... (153 words, 2 images, estimated 37 secs reading time)
According to a survey by recruiting platform Jobvite nearly three-quarters of companies surveyed are using social networks for recruiting, and 58.1% said they had successfully hired a candidate found through a social network.
LinkedIn was the top social network looked to for hiring, used by nearly 80% of companies recruiting through social media. It also provided the most success, with about 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn. While Facebook and Twitter were used for recruiting by about 55% and 45% of companies, respectively, they led to far fewer hires: 27.5% for Facebook and 14.2% for Twitter. Read more... (244 words, 2 images, estimated 59 secs reading time)
There is no doubt that Facebook is the dominant social networking site, but as parents and grandparents join Facebook, data suggests that the site might be losing its coolness amongst teens.
According to a study from OTX nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010.
What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.
Read more... (143 words, 2 images, estimated 34 secs reading time)
