There is no doubt that Facebook is the dominant social networking site, but as parents and grandparents join Facebook, data suggests that the site might be losing its coolness amongst teens.
According to a study from OTX nearly one in five teens with a Facebook profile had decreased or discontinued their use of the site as of April 2010.
What’s more, the decreases seemed to speed up in recent months, with two-thirds of the lapsed users having turned away from the site in the past six months.
Initially I thought that one of the reason that teens are leaving Facebook or abandoning their profiles are their concerns about privacy on Facebook. But that does not appear to be the case. Instead, the reason is much worse from Facebook’s standpoint. Teens are leaving the site because they simply find the site boring.
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