This is a topic I have been thinking about for a while and the recent article on BizReport prompted me to finally write this post.
As I was travelling this summer I started to see more and more business advertise their Facebook page instead of their domain name. It was not only big brands that were doing this, but smaller brands too.
So the BizReport article ask’s this question at the top of the post:
Are Facebook Pages killing websites? Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages. Read more... (475 words, estimated 1:54 mins reading time)
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Don’t Build Your Brand On A Third Party Platform
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Yesterday I write about a hotel in Blackpool England that threw guests out after they gave them a bad review online.
So it was brought to my attention that the hotel was responding to the negative reviews on TripAdvisor and I wanted to check out what they were saying. Here is a sample of the hotel’s responses:
Management response from
max256, Manager
Im quite sure this person did not stay at the hotel as it has jus been refurbished and our service and facilities provided are to a very high standard and provide added value for all guests. I think the only stench is the one comming from this persons fictional storys. It is really quite sad that they haveing nothing better… Read more... (379 words, estimated 1:31 mins reading time)
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How Not To Respond To Negative Online Reviews
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A hotel in Blackpool England threw a couple out of their hotel after accusing them of leaving a bad review on TripAdvisor.
According to the Blackpool Gazette, the manager of the Golden Beach Hotel asked Adrian Healey and his girlfriend Sherrie Andrews to leave two days into their paid, three-night stay, after storming into their room and accusing them of writing an online review. The manager then called the police to escort the guests off the property. Read more... (263 words, estimated 1:03 mins reading time)
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Hotel Throws Guests Out After Bad Online Review
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I have written before about How Much Is A Facebook Fan Worth? but how does that compare to the value of a twitter follower?
Well according to ExactTarget’s “Subscribers, Fans and Followers” report, a Twitter follower is more valuable than a Facebook fan.
Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle. Read more... (305 words, 2 images, estimated 1:13 mins reading time)
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Twitter Followers Are More Valuable Than Facebook Fans
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Social networks are not the domain of the young. According to a May 2010 Pew Internet & American Life Project survey, 47% of 50-to-64-year-old internet users and 26% of seniors ages 65 and up indicate that they now use social networking sites.
So why are older Internet users flocking to social sites like Facebook? Well the Pew Study offered three reasons for social networking’s appeal to older adults: Read more... (141 words, 1 image, estimated 34 secs reading time)
- They want to reconnect with people from their past.
- As a gathering place for multiple generations, social networks are useful to parents for learning about the lives of their children and grandchildren.
I was talking to my favorite NH Real Estate agent recently as she was telling me about a fellow real estate agent who has gotten six sales this year via Foursquare on Facebook.
This real estate agent had followed the typical steps of creating a Facebook profile, posting a lot to Facebook and adding friends. What she found was that nobody was commenting on her Facebook posts or really interacting with her. After doing some research she found that her friends were spending all their time on Facebook playing Foursquare. Read more... (243 words, estimated 58 secs reading time)
According to “The CMO Study” from Duke University’s Fuqua School of Business and the American Marketing Association, shows that marketers are increasing their social media ad budget.
I always take future spending numbers with a grain of salt because their are so many variables that can influence that, but it is encouraging that in the last 12 months social media ad spending rose from 3.5% of ad budgets to 5.9%. That is a huge jump.
Read more... (136 words, 1 image, estimated 33 secs reading time)
Some really interesting data from a survey by Ipsos OTX for Askmen.com. The survey found that overall Facebook is second amongst all men as their preferred way to keep in touch with their friends.
And it is not just young men that prefer Facebook as the chart below shows. Men over 29 prefer Facebook.
Facebook usage was high among respondents, nearly 70% of whom said they logged on to the site regularly.
While The Media Audit found in July that some 55% of the US Facebook audience was female, that still leaves a large share of men to target on the site—and 70% of male internet users is no small audience. Read more... (143 words, 1 image, estimated 34 secs reading time)
