A lot of times here in the U.S. we forget that social media sites like Facebook and Twitter are not just U.S. sites, that they are global marketing channels.
Klout, which tracks the impact of your opinions, links and recommendations across the social web recently released some data on what Top 10 Most Retweeted Twitter Users.
Not only was I shocked that Justin Bieber is the most retweeted Twitter user, but three of the four most retweeted Twitter users are not Portuguese speaking.
Are you using Twitter to reach non-English speaking customers? Do you retweet your tweets in another language? Read more... (101 words, 1 image, estimated 24 secs reading time)
KIAH-TV in Houston had a story recently on the town of Baytown Texas and how they are using social media to bring tourists to their town.
Baytown is located near Houston and Patti Jett, a public affairs coordinator with the city of Baytown, said social media sites like Facebook have been instrumental in attracting tourists from all over.
“Our target audience being teenagers, young families with children – the kind of people that would come to a water park; people that would use a water park – social media is one of their primary ways of getting information,” Jett said. “We just opened the water park in June of 2010, and already we have over 12,000 friends on Facebook. We posted the commercial on You Tube, and the You Tube commercials already had about 13,000 hits on it.” Read more... (198 words, estimated 48 secs reading time)
The fall elections are right around the corner and PeekScore has some interesting data about how is winning the battle for the hearts and minds of voters in the social media space.
PeekScore calculates your activity online (how much you blog, facebook, tweet, etc) and based upon this activity, calculates who has the largest footprint (which means, whoever has more activity on the Web).
PeekScore research of all the 2010 U.S. Senate candidates for this midterm election shows that Joh McCain is the most active Senate candidates on the Web.
The top 10 most active U.S. Senate candidates are: Read more... (182 words, estimated 44 secs reading time)
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John McCain Tops List of Most Web Savvy Senate Candidates
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I came across a great interview on Memeburn yesterday where Memeburn Editor Jeremy Daniel interviewed Jessica Berlin. Jessica is the social media manager for Cirque du Soleil. Who knew that Cirque du Soleil had a social media manager??
Here are some of the highlights from the interview. You can find the whole interview here.
Memeburn: What do you see as the strengths and weaknesses of Twitter?
JB: For us, Twitter is a great way to spread information quickly, it’s probably the best channel we have to distribute last-minute information and ticket discounts. Of course, this also refers to the weakness of Twitter. Information is moving so quickly that even though you have a large number of followers, in reality you are only reaching a small percentage of them with each tweet. Read more... (623 words, estimated 2:30 mins reading time)
I came across some interesting data from a July 2010 survey of US marketers by the Direct Marketing Assocation and COLLOQUY which found that brand awareness was the primary objective of social media marketing, followed by customer growth and loyalty.
This survey validated some early data including a July eROI study which also showed that brand awareness was the top goal of US marketers using social media, and business-to-business (B2B) marketers reported the same to BtoB magazine and Business.com.
In April, search marketers surveyed by MarketingSherpa cited increasing brand awareness and improving brand reputation as the two objectives for which social media marketing was most effective. Read more... (216 words, 2 images, estimated 52 secs reading time)
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Customer acquisition not a goal of social media marketing
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A recent eMarketer post highlighted the success of Mars’ Pedigree brand dog food Facebook campaign to promote its annual Pedigree Adoption Drive. The campaign invited Facebook members to “Become a fan, help a dog.” For each new fan of the drive on Facebook, Pedigree donated a bowl of food to rescue groups and shelters.
The clear goal of this campaign was to increase the number of Facebook fans that Pedigree has, and is a goal that can be easily measured.
Strategy
On Facebook, fans clicked on the “Help Dogs” tab to tell friends about the campaign, find adoptable dogs and volunteer. Read more... (278 words, estimated 1:07 mins reading time)
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Successful Pet Adoption Drive Campaign on Facebook
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Some interesting stuff from the Center for Excellence in Service (PDF) at the University of Maryland’s Robert H. Smith School of Business about how small-businessess are using social media marketing.
The first number that jumped out at me was that only 20% of the small businesses surveyed used social media at all, a number that is unchanged in the last six months. An astonishing small number.
For those companies that do use social media, the most common sites used are: Read more... (123 words, 1 image, estimated 30 secs reading time)
- Facebook – 82%
- LinkedIn – 38%
- Twitter – 30%
