Yesterday I mentioned the goal of 94% of brandsis to increase awareness and interaction with consumers by using social media.
That data came from a State of Social Media for Business 2010 report that was put out by SmartBrief and Summus. 6500 executives participated in the study; and some of the highlights are: Read more... (191 words, estimated 46 secs reading time)
- Most companies surveyed have adopted social media in the past 18 months.
- The top platforms are Facebook, Twitter, LinkedIn, YouTube and blogs.
- Brand building is currently the primary purpose for using social media.
- Communications, advertising and marketing agencies are the leading adopters of social media.
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State of Social Media for Business 2010
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We have seen this data before but a new report from SmartBriefand Summus, finds that 94% of brands goal is to increase awareness and interaction with consumers by using social media.
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Some great data from Marketing Profs on the growth of social media marketing among 100 US retailers from mid-July to mid-Sept. 2010. Yesterday I looked at the Top 15 Retailers on Facebook, and today I will look at the top 15 national retailers by Twitter followers. If you’re interested in seeing the full report from Media Logic, please click here.
It is interesting to notice the difference between what retailers are focusing on Facebook and which ones are focused onTwitter. For example on Facebook the top Department/Discount stores are Kohl’s, Target and Wal-Mart. On Twitter they are Staples, Nordstrom, Bloomingdales and Macy’s. What does that tell you about the demographics on Facebook versus Twitter? Read more... (115 words, 1 image, estimated 28 secs reading time)
Some great data from Marketing Profs on the growth of social media marketing among 100 US retailers from mid-July to mid-Sept. 2010. If you’re interested in seeing the full report from Media Logic, please click here.
Facebook fan bases have risen dramatically. In 2009, only Victoria’s Secret and its PINK division could boast a Facebook fan base of more than 1 million “fans.” By mid-Sept. 2010, 14 additional brands had surpassed the 1 million mark, with Victoria’s Secret on top (6,825,254 fans, up 87% from two months earlier), followed by Victoria’s Secret PINK (4,944,048), H&M (3,643,420), Kohl’s (2,752,182), and Forever 21 (2,194,373, up 45%).
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What are the top 2-3 things that you would do if your company, brand or department was given $1-2mm to invest into your business over the next 6-12 months?
This question came up as a result of a conference I went to recently, and it made me look at our business from a completely different viewpoint. For most small companies a $1-2 million investment is a large enough amount to really change a business. Read more... (222 words, estimated 53 secs reading time)
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What would your business do with an extra $1 million?
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Conan O’Brien’s new talk show debuted in TBS earlier this week and it was a ratings success. According to lostremote.com, Monday nights show pulled in 4,155,000 viewers overall — beating both Leno and Letterman — with 2,451,000 (over half!) between the ages of 18-34. In fact, TBS said the median viewer age was just 30 years old.
“Conan’s audience has been very vocal online, and he clearly made a smooth transition from Twitter to TBS,” said Steve Koonin, president of Turner Entertainment Networks. Read more... (298 words, estimated 1:12 mins reading time)
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How Conan O’Brien used Twitter to debut his new show
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Really interesting interview with Seth Greenberg, Vice President of Global Media and Digital Marketing, Intuit Consumer Group—TurboTax on eMarketer.
The interview is about how Intuit uses customer-generated reviews to increase sales (You can read the whole interview here), but the part I found most interesting was how Intuit uses Facebook to promote its products via customer reviews.
eMarketer: How are you incorporating social media tools into customer reviews?
Greenberg: We enable customers to post reviews into their Facebook news feeds so their friends can see them. We know that 50% of our 21 million customers are pretty active on Facebook and our TurboTax active customers have 150 friends. Read more... (419 words, estimated 1:41 mins reading time)
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How Intuit uses Facebook to increase sales
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According to an article in the New York Times on Sunday, Twitter now has 175 million registered users, which is up from 145 million users in September. That means the startup added around 30 million users in just under two months. And Twitter has added 70 million users since April.
To put that growth in perspective. Twitter had about 503,000 users three years ago and 58 million users in 2009. That’s a 200 percent increase from 2009 to 2010 in terms of users. Read more... (137 words, 1 image, estimated 33 secs reading time)
At the end of Election Day, political campaigns across the country come down to one measurable statistic – which candidate gets the most votes. Tweets, likes, site visits, impressions, etc. are necessary metrics, but only useful if they support the real-world mission of connecting voters to a campaign via the ballot box.
One of the biggest dangers for campaigns diving into new media (aside from the accidental Tweet of awkward information) is focusing on the technology at the expense of results. Meg Whitman’s 200,000 plus fans on Facebook are quite an accomplishment, but it’s doubtful that even a fraction of them have been out knocking on doors for her. Read more... (719 words, 2 images, estimated 2:53 mins reading time)
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How candidates used new media technology in voter outreach strategies
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While most of the social media attention is on Facebook and Twitter, some companies are having a lot of success using other social media channels like YouTube.
One of the companies is VitaVie Financial Planning which is run by Kristin Harad, a Certified Financial Planner in San Francisco. I recently had a chance to learn more about Kristin’s business and how she is using video to grow her business.
Q: Kristin, you run a Financial Planning company VitaVie Financial Planning. Can you tell me a little bit about your company? Read more... (961 words, estimated 3:51 mins reading time)
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How a Financial Planning Company is using YouTube To Grow It’s Business
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