What are the top 2-3 things that you would do if your company, brand or department was given $1-2mm to invest into your business over the next 6-12 months?
This question came up as a result of a conference I went to recently, and it made me look at our business from a completely different viewpoint. For most small companies a $1-2 million investment is a large enough amount to really change a business.
What it forced me to do was look at the holes in our business model. For example, we have web sites that get the majority of their traffic from SEO, because that is my strength. They get very little from PPC. But with a $1-2 million investment I could use some of that money to go our and hire the best PPC people in the country to run our paid campaign.
Instead of looking at buying web sites for $10,000, I could for example look at buying top sites in my markets for $250,000 to $1,000,000. What would that mean from a traffic and revenue standpoint, if I owned some of the top sites in my market?
What are the top 2-3 things that you would do if your company, brand or department was given $1-2mm to invest into your business over the next 6-12 months?
Timely question, because I have been realizing over the past couple of weeks just what a significant bottleneck I am to my online success. I can do everything I need done but I don’t need to be doing everything. If I had others working on things under my direction, it would free me up to move much faster.
So the first thing that money would allow me to do is start bringing people on board with specific skillsets. Then the bulk of it would go toward buying some domains and/or distressed websites in great verticals that we could build out and grow significantly.
That’s pretty much the path I went Shane. PPC because all our traffic is organic, buying existing sites to increase our reach and adding staff to support that growth. I also would look at adding some home-grown tools to replace the ones we currently use.