2010 has been a phenomenon year for Twitter with over 25 billion tweets. But most of the social network’s growth has come outside the U.S. as the comScore chart of U.S. visitors to Twitter.com shows that Twitter’s growth in the U.S. has stalled.
In November Twitter.com drew an estimated 24 million unique visitors in the U.S.. While that is up 24% from a year ago, what has to worry Twitter’s investors is that there has been zero growth since July. Read more... (137 words, 1 image, estimated 33 secs reading time)
I have a network of sports web sites and we make use to social media to drive traffic to our sites. So I was really interested to read that Hofstra University is using social media to boost ticket sales for its sports teams.
While the Hofstra Pride has posted a winning record in five of the last six seasons, average attendance has fallen in each of the last three years. Read more... (440 words, estimated 1:46 mins reading time)
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Using Social Media To Sell Sports Tickets
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According to a new report “Social Media in the Marketing Mix: Budgeting for 2011” four in five US businesses with at least 100 employees will take part in social media marketing next year according to eMarketer.
That is almost double the 42% that used social media in 2008.
“Marketers that have spent the past few years ramping up their internal social media marketing infrastructure—and their presence on sites such as Facebook and Twitter—will take social media to new heights in 2011,” said Debra Aho Williamson, eMarketer principal analyst and author of the report. And as they do, they will evolve the way they market across all media, not just online.” Read more... (174 words, 1 image, estimated 42 secs reading time)
Financial companies are having a difficult time finding friends online according to a recent survey from Fiserv.
In it’s August 2010 survey, a majority of consumers say they connected with at least one company or brand on a social site (57%), but only 11% were connected to a financial institution on such a site.
The barrier that financial services companies have to overcome is why would a consumer want to friend them? If the Facebook page just had rate information that is something that consumers can get from the bank’s web site. Read more... (153 words, 1 image, estimated 37 secs reading time)
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Would you friend your bank or brokerage company?
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Funny story about a Food Network Twitter contest which a friend of mine won.
Via it’s Twitter account, @Foodnetwork, in addition to recipes, Food Network runs trivia contests. The winner gets Food Network swag.
My friend replies to the trivia question and a couple of hours later gets a Direct Message from the Food Network saying that he had the correct answer and that they would be sending me some swag. All he needed to do was send them a DM with my address.
Turns out that Food Network doesn’t follow him, so I can’t send them my address! Read more... (115 words, estimated 28 secs reading time)
This month Ian Bardorf steps into the interview chair as part of our ongoing series of interviewing people who are doing interesting things in the social media marketing space.
Ian runs a search marketing company called Bardorf Marketing. What I find interesting about Ian is thta he is having success using social media marketing sites like YouTube to help attorneys generate new clients.
Ian, you run a search marketing company Bardorf Legal Marketing. Can you tell me about your company? Read more... (1573 words, estimated 6:18 mins reading time)
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Social Media Marketing via YouTube For Attorneys
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The Fortune 500 have finally discovered this thing called Twitter according to “The Fortune 500 and Social Media” a yearly report from the Center for Marketing Research at the University of Massachusetts Dartmouth.
Three in five Fortune 500 companies now have an active Twitter account, compared with 35% in 2009. That is slightly more than the 56% of Fortune 500 companies that have Facebook accounts. Note that a company was considered a user of Twitter if they had an official corporate account with posts (a.k.a. a “tweet”) made within the past thirty days. Read more... (175 words, 1 image, estimated 42 secs reading time)
Last week I wrote about the Top 15 National Retailers by Facebook Fans. The data was part of a report issued by fMedia Logic. Click here to receive a full copy of the report from Media Logic.
Yesterday I received a follow up email from David Schultz, President of Media Logic letting me know that they had just released some really interesting data about Black Friday and how Black Friday impacted the number of Facebook fans that a retailer had.
You can read Media Logic’s new post here, but here are some of the highlights: Read more... (344 words, estimated 1:23 mins reading time)
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Black Friday and how it impacts Facebook Fans
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