In two interviews that I have conducted recently, a Certified Financial Planner in San Francisco and Attorney Marketing Agency have both commented on how they are using YouTube to drive brand awareness and leads to their web sites.
Which begs the follow-up question. How can your business get started on YouTube?
Evaluate the account options
Instead of just uploading your videos to YouTube, what most companies are doing is create a permanent presence on YouTube by creating a branded channel.
For most marketers YouTube channels come in two forms: User and Partner. Read more... (604 words, estimated 2:25 mins reading time)
Came across a web site called Like Button that shows you how many people on Facebook have shared a link from your web sites. It’s a great way to keep a check on how viral your content is.
Here is how many pages from a soccer site we work with have been shared on Facebook; Soccer
If you want to see what is the most popular posts and viral content online amongst Facebook users then check out All Things Now.
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Earlier this month I, along with Joel Davis of agency:2, was interviewed by Mike Filsaime of Marketingdotcom.com about social media marketing. Below are my answers to Mike’s questions.
1) What should an online marketer’s primary goal be when utilizing social media?
In establishing a primary goal for social media, marketers first need to define what they are trying to accomplish via social media marketing; e.g. increase the number of Twitter followers, increase the number of Facebook fans, or drive traffic to a webpage. Read more... (582 words, estimated 2:20 mins reading time)
A recently released list of the top 100 social media brands of 2010 by Vitrue, has Apple continuing its three-year reign as the top social media brand.
Vitrue ranks brands based on their various mentions on Facebook, Twitter and other popular sites, such as YouTube and Flickr.
As you would expect the majority of the list, 30%, consists of consumer electronic brands; it will be exciting to see how social momentum and buzz for 2010 contributed to products to be introduced this week in 2011. Read more... (609 words, 2 images, estimated 2:26 mins reading time)
According to research from Sysomos, Twitter users are following a lot more people than they did a year ago.
In 2009, 37% of Twitter users world wide followed five people or fewer. By 2010 that number had been nearly sliced in half to 21%. This would seem to indicate more participation among users.
This data seems to suggest that Twitter is becoming a more participatory community, which will help businesses who use Twitter convert more traffic into leads or sales.
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I came across some really interesting data from Sysomos, about how social media is a world wide phenomena. A lot of times we get caught up talking about the latest and greatest social networking site or social media tactic that we fail to take a step back and look at who is talking about social media, where are they talking and what industries are the in?
Hopefully this research data was answer some of those questions.
Who: Read more... (383 words, 4 images, estimated 1:32 mins reading time)
According to The Social Media Marketing Survey by R2integrated, over a third of companies surveyed (36.1%) say that they are converting traffic from Facebook, Twitter into sales.
Another 25.3% of marketers surveyed who conduct social media marketing say they are getting close to making a sale via social media and 38.1% say they haven’t done so at all.
Asked which social media site is their No. 1 focus, marketers cite the following: Read more... (193 words, estimated 46 secs reading time)
- Facebook: 45.9%
- Twitter: 20.6%
- LinkedIn: 19.6%
- YouTube: 3%
This is a preview of
One-third of Brands Convert via Social Media
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Read the full post (193 words, estimated 46 secs reading time)
