Came across a post recently on Forbes about how StumbleUpon has overtaken Facebook as the No. 1 source for social media traffic in the U.S., according to analytics site Statcounter. StumbleUpon accounted for about 43% of the U.S. social media traffic on January 1st, while Facebook accounted for about 38%.
Statcounter tracks 15 billion page views on the Web per month on more than three million websites. Among social media sites, it tracks the top seven: StumbleUpon, Facebook, Twitter, Reddit, YouTube, Myspace and Digg. Just last year during the same period, StumbleUpon made up 30% of the traffic, while Facebook had 48%. But, as a recent Atlantic article reported, the growth in online sharing with StumbleUpon outpaced Facebook in 2010. Read more... (195 words, 1 image, estimated 47 secs reading time)
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StumbleUpon Sends More Social Media Traffic Than Facebook
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Really good interview with Stephanie Leavitt of Carnival Cruise Lines over at eMarketer. In the interview, Stephanie spoke about Carnival’s social media campaign for its newest ship, the Magic, and the kinds of marketing that resonate with Carnival’s Facebook fans. Here are some of the highlights from the interview.
eMarketer: What is your social media strategy for 2011?
Stephanie Leavitt: Social media is now a big component of our overall marketing strategy. We try to embed a little bit of social media in pretty much everything that we do. Our goal is to help educate consumers on the value of cruising, and specifically, we’re trying to use social media to better connect with first-time cruisers—people who have never cruised before. Read more... (984 words, estimated 3:56 mins reading time)
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How Carnival Cruise Lines Use Social Media
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Every wondered what the value of a Facebook share or Twitter follower is?
Well a new report from Chompon.com (PDF) starts to answer those types of questions as their research allows them to put a value of social action in e-commerce transactions.
In generating the report, ChompOn focused on the immediate next sale, which means that these numbers are low. That being said, they do provide a starting point in discussing the value of social actions.
- Facebook Share: $14
- Facebook Like: $8
- Twitter Tweet: $5
- Twitter Follow: $2
To how did ChompOn calculate these values? Here is their methodology: Read more... (241 words, estimated 58 secs reading time)
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What Is The Value Of A Facebook Like Or Twitter Follower?
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Social media is no longer simply about allowing your friends to see what you are thinking or for posting photos of your family vacation to Aruba. Social media has quickly become the most influential factors in grassroots socio-political organization. The January 25 revolution in Egypt gained a major foothold as a result of social media tools like Facebook and Twitter. Individuals have used social media to increase government transparency and mobilize like minded individuals. Read more... (615 words, estimated 2:28 mins reading time)
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The Powerful Effects of Social Media in Egypt
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Recently I came across this great CNN article that definitively (and hopefully, once and for all) answers the question many of our nonprofit clients ask: “Do we really need to be on Facebook (or Twitter)?” Our answer is always a resounding, “Yes!” But in the end, no matter how much we encourage them, many nonprofits dismiss the importance of engaging in social media communications. Now nonprofits don’t just have to take our word for it. Check out this recent poll by the Pew Research Center, and then, Mr. Nonprofit Leader, ask if you can afford to overlook social media. Read more... (637 words, estimated 2:33 mins reading time)
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Nonprofits and social media – the missed opportunity of the century
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There has been much written about the impact that social media had in the government’s collapse in Egypt. I think you can debate both sides of that argument, but what I found most interesting about the uprising in Egypt was the role of Al Jazeera, especially here in the U.S., where it might have replaced CNN as the TV station of choice whenever something happens in the Middle East.
Techcrunch had some great data last week from Chartbeat that provided a realtime snapshot of what activity looked like on Al Jazeera’s English website on Friday when Egypt’s president Hosni Mubarak resigned. Read more... (242 words, 3 images, estimated 58 secs reading time)
Interesting data from Wedbush about the types of companies that are creating Facebook fan pages. According to their data, local businesses make up 17.6% of Facebook fan pages, while companies come in at 6.3% and products at 3%.
What I wonder when I see data like this whether local businesses are turning to Facebook to create an online presence instead of building out their own web site?
I touched on the dangers of this strategy last year when I wrote a post called “Don’t Build Your Brand On A Third Party Platform” Read more... (122 words, 1 image, estimated 29 secs reading time)
A recent report from Wedbush, showed that YouTube is the brand with the largest number of fans on Facebook. YouTube has 23.5 million Facebook fans, a number that has more than doubled in the last six months. To put that another way, YouTube has added 12.5million Facebook fans in the last six months.
To put that number in perspective, the growth in YouTube’s fan base alone would make it the 8th largest brand on Facebook.
Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook. Read more... (154 words, 1 image, estimated 37 secs reading time)
It is interesting to watch how sports teams have embraced Twitter and Facebook in the last 12 months. I don’t know of any professional team that does not use one of those social media sites. One team that is doing something really interesting with social media is the NBA’s Portland Trail Blazers who have teamed up with ShopIgniter to connect better with fans in their newly launched Facebook Store.
The Trail Blazers have 190,000+ Facebook fans and are looking to optimize their social network to drive loyalty programs, promote limited time sales, move ticket inventory, increase fan base and engage with loyal Trail Blazer fans. Read more... (377 words, 1 image, estimated 1:30 mins reading time)
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Portland Trail Blazers Use Social Media To Engage Fans
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