Interesting data from Wedbush about the types of companies that are creating Facebook fan pages. According to their data, local businesses make up 17.6% of Facebook fan pages, while companies come in at 6.3% and products at 3%.
What I wonder when I see data like this whether local businesses are turning to Facebook to create an online presence instead of building out their own web site?
I touched on the dangers of this strategy last year when I wrote a post called “Don’t Build Your Brand On A Third Party Platform”
That 6.5% of Facebook fan pages are from musicians is not a surprise considering the demise of MySpace, which is where bands used to go to get found online.
Thanks so much! I agree with you completely. Companies, organizations are putting their eggs in a third party basket without knowing that if they do not honor the rules, they can be shut off. What I don’t understand is why people are not connecting their web sites to Facebook.
A web site is the foundation of a sound web presence. Use social media channels to drive current and potential business is key.