If you were one of many who were getting annoyed by the Google Suggest of your name being saddled with “scam”, fear not for the latest Google tweak could be eliminating those “scam” woes.
With many consumers searching for information regarding your company they would generally click on the suggested scam phrase and eventually it would push it up to second or third on the list of suggested terms.
The change in Google Suggest will merely eliminate it from suggesting the term but will not eliminate it from the search engine results page. Individuals can still search “your company scam” and have a page of results pop up involving this phrase. Read more... (213 words, 1 image, estimated 51 secs reading time)
According to a new survey from the American Express OPEN “Small Business Monitor”, more than a third (35%) of US small businesses are using online social networking for marketing, up from 15% in fall 2009. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.
Quite amazing to me that as many small businesses are engaged in social media marketing as they are in search engine optimization.
Not surprising, small businesses have focused their social media efforts on Facebook, and to a less extent LinkedIn. The percentage of small businesses using Facebook for customer acquisition is up 8 percentage points, while LinkedIn was up 6 points. Twitter usage also increased, holding third place. Read more... (143 words, 2 images, estimated 34 secs reading time)
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Small Businesses Focus Marketing Efforts On Social Media
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Dan Rose, VP of partnerships and platform marketing at Facebook gave an April 6 keynote address at the Bazaarvoice Social Commerce Summit and he touched on a couple of companies who are seeing a measurable increase in revenue by being on Facebook.
Rose said marketers that are seeing results from integrating Facebook social components on their websites include American Eagle Outfitters, Levi’s, OpenTable, ShoeDazzle, Ticketmaster, Travelocity and Benefit Cosmetics.
American Eagle implemented a “like” button on its site and found Facebook users it tracked spent 57% more than non-Facebook customers. Rose said Levi’s implemented “like” buttons on all product pages last year, and more than 50% of its Cyber Monday traffic came from Facebook. Read more... (273 words, estimated 1:06 mins reading time)
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Facebook Likes And Shares Turning Into Revenue For Merchants
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Came across a great page on Social Commerce Today that has some great stats about F-Commerce, Facebook enhanced e-commerce.
Social Commerce identify three basic types of F-Commerce:
- on Facebook (f-stores, Credits)
- on the Web (using Facebook open-graph/social plugins/FB storefronts with web-stores)
- in-store (using Facebook open-graph/social plugins/Deals for ‘bricks and mortar’ retail)
So what sort of numbers are companies seeing from F-Commerce? Social Commerce has a lot of numbers but these are the ones that stood out to me:
Facebook drives word of mouth sales Read more... (244 words, estimated 59 secs reading time)
- $2.52: what a Facebook share generates for ticketing site Eventbrite
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Facebook E-Commerce Or As Its Called F-Commerce
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Last month LinkedIn reported reaching a milestone: 100 million users worldwide had signed up for the service, 44 million of whom are in the US. According to the company’s blog, 1 million more are signing up each week.
LinkedIn falls under the radar for a lot of reporting because people don’t visit the site as often as they do broad social networking sites like Facebook and Twitter. Which is understandable. Those are sites used by the general public. LinkedIn is a social networking site aimed at professionals. Read more... (207 words, 1 image, estimated 50 secs reading time)
