Came across a great page on Social Commerce Today that has some great stats about F-Commerce, Facebook enhanced e-commerce.
Social Commerce identify three basic types of F-Commerce:
- on Facebook (f-stores, Credits)
- on the Web (using Facebook open-graph/social plugins/FB storefronts with web-stores)
- in-store (using Facebook open-graph/social plugins/Deals for ‘bricks and mortar’ retail)
So what sort of numbers are companies seeing from F-Commerce? Social Commerce has a lot of numbers but these are the ones that stood out to me:
Facebook drives word of mouth sales
- $2.52: what a Facebook share generates for ticketing site Eventbrite
- 130: Average number of Facebook friends of a user (who receive their word of mouth recommendations)
Facebook drives loyalty sales
- 117%: the additional amount a fan will spend on a brand compared to a non fan
- 51%: the increase in likelihood a customer will purchase, after clicking the ‘like’ button
- 41%: the increase in likelihood a customer that a customer will recommend, if they have liked the brand
Industry adoption of f-commerce is accelerating
- 76%: percentage of retailers who plan to use Facebook for ‘social commerce’ initiatives
- 50%+: proportion of the global top 100 websites have integrated with Facebook using it’s social plugins
- 10,000: number of new websites integrate with Facebook every day (with social plugins) (since April 2010)
- 2m+: Number of sites that have integrated Facebook social plugins
What do you think of F-Commerce? Are you using the Facebook plugins? Are you having success with them?
hey,
How is F-commerce going to enhance my business?? Meanwhile will it have any adverse effect?
Hollard I guess the adverse effect would be if you didn’t keep up with getting back at your friends.. Other than that the statistics are encouraging!