I was looking over HubSpot’s “The 2011 State of Inbound Marketing” report and it really hit home what sites have won the social media battle.
If you go back about three years, the big sites within the social media space were Digg and StumbleUpon. Companies spent a lot of time and effort to get on the first page of Digg because of the traffic that it brought. They even had a name for it the “Digg effect”.
The problem with sites like Digg and StumbleUpon was that while they could send tens of thousands of visitors to a web site, the Digg user rarely returned for a second or third visit. Read more... (179 words, 1 image, estimated 43 secs reading time)
Last week I wrote about 3 Easy Ways to Improve Your LinkedIn Profile. Today I want to cover how to optimize your LinkedIn profile so that people can find you.
Use Keywords In Your Headline
Your headline is the first thing people see when they go to your LinkedIn profile. Unless you change it, your headline will appear as your current or last position held.
Since this headline will appear in various places on LinkedIn, you want it to be more descriptive. The LinkedIn algorithm seems to put a lot of emphasis on the words used in the headline when ranking people, so make sure your headline includes your USP, benefits your company offers or your geographic location if you serve a specific area. Read more... (390 words, 1 image, estimated 1:34 mins reading time)
Search Engine Optimization is a buzzword in most circles on the Internet yet few really understand what it is and how it works. Given this lack of understanding, most businesses, blogs, and individuals don’t get that it’s, for all intents and purposes, the life blood of ensuring online success. Most consider SEO with the same indifference or soft approach that has allowed competition to railroad them while, concurrently, making huge success stories from other online entrepreneurs. Read more... (565 words, 1 image, estimated 2:16 mins reading time)
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Using Search Engines To Greater Effect: Knowing The Difference In Your SEO Approach
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LinkedIn is one of those social networks that doesn’t get a lot of mainstream attention, but if you are in the B2B market, LinkedIn it can be a great source of referrals and leads. It is also a great place to find new employees or build up your own digital brand.
So how do you do that? Implementing these three tactic can really improve the visibility of your LinkedIn profile.
Get a custom URL
A custom URL not only looks more professional but it appears to also help you rank higher in Google and LinkedIn search results. Read more... (308 words, estimated 1:14 mins reading time)
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3 Easy Ways to Improve Your LinkedIn Profile
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It didn’t take long for the medical community to embrace Twitter technology in the pursuit of more expedient attention and information for patients. After all pager technology had its origin in California hospitals, where physicians paid a monthly fee to have the ability to be electronically notified of patient updates for up to 40 miles. This single-user to single-user method was enhanced with cell phones and text messaging, but the ability for hospitals to forward detailed information to multiple recipients instantly remained a desired but elusive achievement. Twitter has now enabled hospitals around the world to begin utilizing information technology to levels previously only idealized. Read more... (507 words, 1 image, estimated 2:02 mins reading time)
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Hospitals Use Twitter: Social Media Marketers Get Inspired
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Social media use among small businesses surged in the last 12 months, according to the new Citibank Small Business Survey.
According to the survey, use of social media increased significantly over the last year, with 36% of small business owners saying they use social networking sites such as Facebook, Twitter or LinkedIn to market their business, compared to just 19% a year ago.
Survey Highlights: Read more... (271 words, estimated 1:05 mins reading time)
- Facebook is the primary social media tool for small business, with 29% of respondents reporting that their business has its own Facebook page.
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Small Business Use of Social Media Surges in 2011
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I had planned to post this article sometime next week but given yesterday’s news regarding Osama Bin Laden and the role social media played in those events, I figured it was extremely timely to post today.
The world of social media has been increasingly pervasive in recent years and promises to only grow in strength. With an increasing number of the world’s population seeking online information and web-based connectivity, it appears that more and more ideas are being shared through the world of online social media. It’s been apparent for some time how essential the business world sees social media. Business follows the consumer and the vast majority of people are using these forums to exchange ideas. Though the exact figures vary, the number is astounding and many are wondering what to make of this rolling juggernaut that is online social media. Read more... (533 words, estimated 2:08 mins reading time)
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The Currents of Change on the Wave of Social Media
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