Some new data shows that older users on Facebook have started to connect more with brands than they did in the past.
As recently as September 2010, based on research from Wedbush Securities, it seemed as if engaging with a brand in Facebook was just not something that interested Facebook users who are over 55. According to that report, only about one in four of Facebook’s oldest users had “liked” a brand on the site, compared with 60% of those ages 18 to 34. Read more... (280 words, 1 image, estimated 1:07 mins reading time)
eMarketer is estimating that 132.5 million people in the US will use Facebook this year, up from 116.8 million people last year. By ;2013, that number is expected to increase to 152.1 million.
Number of Facebook users in the U.S.
From the eMarketer graph above, it is quite apparent that Facebook’s growth in the U.S. is flattening out and most people who are going to use Facebook are already signed up.
The growth that Facebook is seeing is primarily amongst older boomers and seniors. At the same time, teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80% to 89% of internet users by 2013. Read more... (121 words, 1 image, estimated 29 secs reading time)
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Facebook to Reach 132.5 Million Users in the US This Year
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Between iPhone tracking, PSN hacking, Facebook fine print, and elected officials getting caught with their pants down, the ever-apparent privacy concerns that come with engaging social media have perhaps never been more exposed. The public at large is becoming more and more concerned about the guarantees of their digital privacy. Meanwhile companies and corporations are doing everything they can to harness the social networking age to better target their buyers and users. It’s an interesting series of events, with different perspectives and different motives driving a social drama that might come to dominate the history of our time: which pieces of personal information are private, and which aren’t? Read more... (612 words, estimated 2:27 mins reading time)
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The Demand for Personal Information is Lowered When People Give Their Opinion
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We have all experienced it. You are on a company’s web site and see their Twitter username, or we do a search on Twitter for them. We have a quick question that we need answered and send the company a quick tweet looking for help. And we never hear anything. It’s like our tweet went into some cyber black hole.
According to May 2011 research from InboxQ, a service to feed businesses questions from Twitter, six in 10 Twitter users worldwide said they wanted businesses to respond to them on Twitter. Yet just 21% of Twitter users with under 100 followers and 41% of users with over 100 followers said they had actually received a response from a business via Twitter. Read more... (250 words, 2 images, estimated 1:00 mins reading time)
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Why Responding To A Question On Twitter Is Important
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Good interview with Melissa Sowry, Content and Social Media Manager for Burt’s Bees recently on eMarketer, in which Melissa spoke about how Burt’s Bees uses social media to create buzz about its products, especially Facebook. Burt’s Bees have been able to grow their Facebook fan base from 98,000 to more than 370,000.
Here are some excerpts from that interview:
eMarketer: What drives online word-of-mouth for your brand?
Sowry: Beauty is a category where people take recommendations from their friends and talk about what’s new. They also look to experts for suggestions. For example, if we get a placement in Marie Claire or Lucky where they’re raving about the new tinted lip balm, we might share the link to the page. Read more... (686 words, estimated 2:45 mins reading time)
I found the results of a new study from Brandon Hall Group and Covario fascinating. Well all know that usage of social media as a marketing channel continues to increase. But as you gain more experience doing social media marketing, does your expectations change?
And the answer is yes. According to the survey, the more experienced that marketers became in social media marketing, the more uses they saw for it.
Read more... (249 words, 2 images, estimated 1:0 mins reading time)
I am a big fan of Twitter. I use it a lot to keep up-to-date on what is going on, and also to sell products in the sports markets that we are in.
So I have to say I was more than a little surprised to read the Pew Internet & American Life Project report that only 13% of Internet users in the U.S. use Twitter.
That combined with the data in May from Arbitron and Edison Research has me wondering if Twitter will ever become a mainstream product? Read more... (258 words, 2 images, estimated 1:02 mins reading time)
More than half of all content shared on the web occurs via Facebook according to a study conducted with StarCom MediaVest Group and Rubicom Partners, and first reported by TechCrunch.
Facebook clearly dominates in the sharing category, accounting for 38% of all sharing referral traffic (the next closest are email and Twitter, tied at 17% each.) And that’s just the percent of folks who click through.
When examining the raw numbers (links shared but not clicked on), the figure is even higher. In that case, Facebook accounts for a whopping 56% of all shared content on the Web, up 11 points from August, 2010. Read more... (268 words, 1 image, estimated 1:04 mins reading time)
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56% Of All Content Shared Online Occurs Via Facebook
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The music industry was one of the earlier movers on social networks, and it was mainly because of the support of bands that MySpace grew as big as they did.
So I found it really interesting to read an email from Ricky Wilson Of The Kaiser Chiefs to music industry columnist Bob Lefsetz.
In the email, Ricky Wilson spoke about how the Kaiser Chiefs were using the web and Facebook to interact with their fans. Wilson then mentioned:
“We just sold all our tickets for our first two gigs exclusively on our facebook page, which worked a treat” Read more... (251 words, estimated 1:00 mins reading time)
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Kaiser Chiefs Use Facebook To Sell Out Two Concerts
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The best marketers out there always know what’s around the corner. It takes more than keeping up on the trends of the particular marketed item or service; it involves integrating a grand comprehension of global activity into the individualized business strategy of a client. Often this is only possible when you have the cognitive skill to contemplate multiple socio-economic factors at once while also knowing what the wants and needs are on the consumer end of the chain. In the world of social media, where the technology is so unpredictably powerful it can take down tyrants, the ability to foresee the future of Facebook and other powerhouses of social media is a highly prized skill. Read more... (520 words, estimated 2:05 mins reading time)
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The Future’s Not Ours to See, It’s Ours to Figure Out
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