Merging of Traditional Media, SEM and Social Marketing
Yesterday I wrote about a Coyle Media info-graphic that provided insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. The obvious question after seeing that graphic was, what about Facebook? Well Coyle Media provided that data and here are the results.
I am surprised at the similarities between the two studies. Facebook fans are a little more passionate than Twitter fans, but numbers like “Likely To Buy” or “attend a game” are very similar.
Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look…
[Via Coyle Media]
Some of the items that I found to be most interesting were:
According to a survey last month by MerchantCircle of nearly 5,000 local business owners “Creating a profile on a social network” was named the most effective marketing or advertising tactic.
Additionally, 34% of respondents in the Deluxe Corp. study in May who had used social media said it helped them reach new potential customers and 15% said it increased sales.
Couple of things from the table stood out for me. One is that almost 41% of small business owners say that simply creating a profile on a social network is an effective marketing move. The survey also mentioned that 66% of local merchants are using Facebook for marketing, so I assume that most of those profiles are being created on Facebook.
Interesting new survey by office services firm Regus, showed that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. The US followed closely behind the average, at 43%.
China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in 2011. That is a massive increase in one year.
The survey had one other interesting finding: Social networks made the biggest impact for companies that are operating in developed markets.
The number of daily deal sites has exploded in the last six months with Groupon and LivingSocial the two dominate sites in this market. But while both play in the same space, there are huge differences in the geographies and demographics of the two sites.
For example the comScore analysis found that LivingSocial had more of an East Coast bias to it, while Groupon is more entrenched amongst Midwest and West Coast-based consumers.
When people are looking to find local businesses, search is still king according to research from the Local Search Association (formerly the Yellow Pages Association).
Two things jumped out at me when looking at this chart. One is that the yellow page numbers seem incredibly high. Have 62% of people really used the yellow pages in the last month?
The second is how far down social media is on this list. Is social media really the 9th most used source to fine a local business today? Is social media really behind newspapers, directories, store circulars and internet yellow pages?
