Who Follows NHL Clubs on Twitter?

Posted on July 28, 2011 Written by 28 Comments

Coyle Media has created a great info-graphic providing insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. Take a look…

[Via Coyle Media]

Some of the items that I found to be most interesting were:

  • 78% attended at least one game, which is particularly impressive since only 68% live within the team’s metro area.
  • 87% check Twitter multiple times a day, but only about 1/3 of these users have used a geolocation service. While geolocation has a lot of potential, the adoption rate is still much slower than other forms of social media usage.
  • The fact that 88% are multi-screeners shows how much value fans see in social engagement as a key facet to the home viewing experience. The more that media outlets integrate social media, the better experience these viewers will have.

Sports teams are really at the forefront of using social media to reach consumers and I find it insightful to see what they are doing and the result they are seeing. That is why you are seeing more sports related social media stories.

 

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Filed Under: Demographics, Twitter

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  1. buzzcalonline says:
    July 28, 2011 at 11:34 am

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    July 28, 2011 at 11:34 am

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    July 28, 2011 at 11:34 am

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  4. Azelea says:
    July 28, 2011 at 11:34 am

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  5. Medias Sociaux says:
    July 28, 2011 at 11:34 am

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  6. Social Media | SMO says:
    July 28, 2011 at 11:34 am

    Who Follows NHL Clubs on Twitter?:
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  7. SocMeTwo says:
    July 28, 2011 at 11:43 am

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  8. eVariant says:
    July 28, 2011 at 11:43 am

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  9. Jai says:
    July 28, 2011 at 11:45 am

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    July 28, 2011 at 11:45 am

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    July 28, 2011 at 11:54 am

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    July 28, 2011 at 12:01 pm

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    July 28, 2011 at 12:06 pm

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    July 28, 2011 at 12:37 pm

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    July 28, 2011 at 1:42 pm

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  16. MotorCityFan says:
    July 28, 2011 at 1:42 pm

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    July 28, 2011 at 3:05 pm

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    July 28, 2011 at 3:15 pm

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  19. Darril Mintz says:
    July 28, 2011 at 3:20 pm

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  20. scott joy says:
    July 28, 2011 at 10:41 pm

    Who Follows <b>NHL</b> Clubs on Twitter? — Social Media Optimization http://bit.ly/oEVNzI

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  21. scott joy says:
    July 28, 2011 at 10:41 pm

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  22. Tyler Wise says:
    July 28, 2011 at 10:48 pm

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  23. Digital Media Coach says:
    July 29, 2011 at 12:41 am

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  24. Stephen Brown says:
    July 29, 2011 at 1:32 am

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  25. Who Follows NHL Teams On Facebook? — Social Media Optimization says:
    July 29, 2011 at 7:38 am

    [...] that provided insight into the demographics, behaviors and affinity of fans that follow NHL teams on Twitter. The obvious question after seeing that graphic was, what about Facebook? Well Coyle Media provided [...]

    Reply
  26. Helena de Tróia says:
    July 29, 2011 at 5:52 pm

    RT @TopsyRT: Who Follows NHL Clubs on Twitter? http://t.co/cj87TeN

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  27. Cory Flett says:
    August 16, 2011 at 3:09 am

    Some interesting stats here 'Who Follows NHL Clubs on Twitter?' http://t.co/GZfty4U Would like to see the same for #WHL

    Reply
  28. Jill Hamilton says:
    August 16, 2011 at 3:14 am

    Some interesting stats here 'Who Follows NHL Clubs on Twitter?' http://t.co/GZfty4U Would like to see the same for #WHL

    Reply

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