Good case study on eMarketer about how Snack Brand was able to double the number of its Facebook likes through Social coupon. Here is the case study that they presented:
Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand. Read more... (537 words, estimated 2:09 mins reading time)
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How Snack Brand Doubled Its Facebook ‘Likes’ Through Social Coupon
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Read the full post (537 words, estimated 2:09 mins reading time)
Quick. What is the No. 2 social networking site in terms of visitors? If you answered LinkedIn then give yourself a pat on the back. According to comScore, in June LinkedIn passed Myspace to become the No. 2 social networking site.
A study released last month by market research firm Lab42 surveyed LinkedIn users and found that the audience is highly engaged: 32% check the site several times a week and 35% check it daily.
Lab42 also found that 42% of users update their profiles regularly and 81% belong to at least one group. LinkedIn users are interacting with the site, which means they are also interacting with the companies on the site, as well as seeing the ads served there. Read more... (264 words, 1 image, estimated 1:03 mins reading time)
