According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network.
comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile.
According to comScore’s report, Facebook users in Argentina outnumber those of the next largest social network, Windows Live Profile, by more than 8 million. The gap in Mexico, at more than 11 million, is even wider. Read more... (133 words, 1 image, estimated 32 secs reading time)
Community-based knowledge creation for customer service and sales is not that new. However, enabled by the ubiquity and ease of use of the Web and the availability of social networking tools, it has gone to a whole new level, leading to the creation of the term “social knowledge.” While more prevalent in B2C sectors, social knowledge is also starting to matter in B2B sectors.
How can companies harvest the best of social knowledge for pre-sales and after-sales customer service they offer through their own contact centers? How should they engage with customers on social websites? The following five-step plan will help increase the odds of success in harvesting social knowledge for customer service and sales. Read more... (671 words, 2 images, estimated 2:41 mins reading time)
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5 Steps To Expand The Business Value Of Social Customer Engagement
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The Sports Business Journal is reporting that the Phoenix Suns are boosting their social media strategy by offering a discounted ticket package for social media users and adding a social media sideline reporter during homes games at US Airways Center.
Team officials say the Suns will be the first NBA club to hire a dedicated social media sideline reporter for its home game broadcasts, which are shown on Fox Sports Arizona. It’s a new twist for one of the more active NBA teams using social media as a major marketing tool. Read more... (279 words, estimated 1:07 mins reading time)
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Phoenix Suns Hiring A Social Media Sideline Reporter
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Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average.
The “American Millennials” survey, conducted by Barkley in advance of September’s Share.Like.Buy conference, found that over half of millennials, defined here as consumers ages 16 to 34, liked checking out brands on social media sites. That compared with just over a third of older adults. Read more... (348 words, 2 images, estimated 1:24 mins reading time)
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How Older Adults React to Brands on Social Networks
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As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds.
Market research firm Lab42 surveyed US Twitter users in August 2011, asking about their habits related to brand engagement. Only 11.1% of US Twitter users said that following brands was the leading reason why they use the site. The top reasons include following friends (17.4%), to get a good laugh (15.6%), to get the news (15.1%) and to share the news (13.9%). Read more... (282 words, 2 images, estimated 1:08 mins reading time)
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How Social Media Users Engage with Marketers on Twitter
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New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.”
The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue that trend going forward. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% in the next 12 months. Within five years, marketers expect social media to account for 17.5% of marketing budgets. Read more... (369 words, 2 images, estimated 1:29 mins reading time)
