According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network.
comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile.
According to comScore’s report, Facebook users in Argentina outnumber those of the next largest social network, Windows Live Profile, by more than 8 million. The gap in Mexico, at more than 11 million, is even wider.
orkut remains the No. 1 social network in Brazil, but Facebook is the runaway leader in the rest of Latin America.
For businesses targeting consumers in Latin America, Facebook makes it easy to reach users across the whole continent through one platform.
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