Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months.
The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one new post in the past 30 days.
Looking at previous reports from the Center for Marketing Research, this percentage is up from 35% in 2009 but about the same as 2010, which was 60%. Additionally, there hasn’t been much change when it comes to public-facing corporate blogs, with 23% of Fortune 500 companies using a blog in both 2010 and 2011. Read more... (317 words, 2 images, estimated 1:16 mins reading time)
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Fortune 500 Companies Still Slow To Embrace Social Media
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Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in the marketplace.
eMarketer: What does Samsung focus on with the paid, owned and earned aspects of its social media program? Read more... (585 words, estimated 2:20 mins reading time)
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Interview With Kris Narayanan, VP Digital Marketing At Samsung
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Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans.
Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company. Read more... (135 words, 1 image, estimated 32 secs reading time)
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What People Don’t Become Fans Of Your Page Or Brands
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