Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans.
Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should interpret “like” to mean they are a fan or advocate of the company.
One of the most interesting pieces of data was around why people do not “fan” a brand on Facebook. More than half of users expect to be bombarded with messages or ads (54%) after fanning a brand, while 45% do not want to give companies access to profile information and 31% do not want to push content from a company into friends’ newsfeeds.
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