Between iPhone tracking, PSN hacking, Facebook fine print, and elected officials getting caught with their pants down, the ever-apparent privacy concerns that come with engaging social media have perhaps never been more exposed. The public at large is becoming more and more concerned about the guarantees of their digital privacy. Meanwhile companies and corporations are doing everything they can to harness the social networking age to better target their buyers and users. It’s an interesting series of events, with different perspectives and different motives driving a social drama that might come to dominate the history of our time: which pieces of personal information are private, and which aren’t?
The Demand for Personal Information is Lowered When People Give Their Opinion
Posted on June 21, 2011 Written by 4 Comments
The Future’s Not Ours to See, It’s Ours to Figure Out
Posted on June 2, 2011 Written by 11 Comments
The best marketers out there always know what’s around the corner. It takes more than keeping up on the trends of the particular marketed item or service; it involves integrating a grand comprehension of global activity into the individualized business strategy of a client. Often this is only possible when you have the cognitive skill to contemplate multiple socio-economic factors at once while also knowing what the wants and needs are on the consumer end of the chain. In the world of social media, where the technology is so unpredictably powerful it can take down tyrants, the ability to foresee the future of Facebook and other powerhouses of social media is a highly prized skill.
Using Search Engines To Greater Effect: Knowing The Difference In Your SEO Approach
Posted on May 20, 2011 Written by 18 Comments
Search Engine Optimization is a buzzword in most circles on the Internet yet few really understand what it is and how it works. Given this lack of understanding, most businesses, blogs, and individuals don’t get that it’s, for all intents and purposes, the life blood of ensuring online success. Most consider SEO with the same indifference or soft approach that has allowed competition to railroad them while, concurrently, making huge success stories from other online entrepreneurs.
Hospitals Use Twitter: Social Media Marketers Get Inspired
Posted on May 11, 2011 Written by 8 Comments
It didn’t take long for the medical community to embrace Twitter technology in the pursuit of more expedient attention and information for patients. After all pager technology had its origin in California hospitals, where physicians paid a monthly fee to have the ability to be electronically notified of patient updates for up to 40 miles. This single-user to single-user method was enhanced with cell phones and text messaging, but the ability for hospitals to forward detailed information to multiple recipients instantly remained a desired but elusive achievement. Twitter has now enabled hospitals around the world to begin utilizing information technology to levels previously only idealized.
The Currents of Change on the Wave of Social Media
Posted on May 2, 2011 Written by 20 Comments
I had planned to post this article sometime next week but given yesterday’s news regarding Osama Bin Laden and the role social media played in those events, I figured it was extremely timely to post today.
The world of social media has been increasingly pervasive in recent years and promises to only grow in strength. With an increasing number of the world’s population seeking online information and web-based connectivity, it appears that more and more ideas are being shared through the world of online social media. It’s been apparent for some time how essential the business world sees social media. Business follows the consumer and the vast majority of people are using these forums to exchange ideas. Though the exact figures vary, the number is astounding and many are wondering what to make of this rolling juggernaut that is online social media.
Google Suggest and Name + “Scam” Queries
Posted on April 30, 2011 Written by 15 Comments
If you were one of many who were getting annoyed by the Google Suggest of your name being saddled with “scam”, fear not for the latest Google tweak could be eliminating those “scam” woes.
With many consumers searching for information regarding your company they would generally click on the suggested scam phrase and eventually it would push it up to second or third on the list of suggested terms.
The change in Google Suggest will merely eliminate it from suggesting the term but will not eliminate it from the search engine results page. Individuals can still search “your company scam” and have a page of results pop up involving this phrase.
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