Have you ever actually completed typing a name into the Facebook search bar? If you’re like me, all you’ve ever done is begin typing a few letters from the name of a friend or business, then select them from the dropdown menu. Earlier this week, Facebook announced a new function of it’s search capabilities that will change the way you search on Facebook.
A Facebook Page is Not A Marketing Plan
Posted on January 4, 2013 Written by 24 Comments
Early last month, a series of studies were conducted among the social media marketing initiatives of small businesses. A study from Pitney Bowes Software looked at small businesses who used social networking to target socially-conscious customers. Here’s some of the findings:
- 57% of marketers say they use Twitter, compared with 31% of consumers who do so.
- 51% of marketers use Google+, compared with 21% of consumers.
- 41% of marketers have established a presence on YouTube, even though 53% of consumers use the video-sharing site.
But We Don’t NEED to Be on Social Media…
Posted on December 9, 2012 Written by 23 Comments
For every business that has success in social media marketing, there are dozens more that fail. In reviewing and analyzing successful case studies of social media success, it’s easy to set up mental barriers to convince yourself not to participate. You can point to almost anything and be somewhat convincing; like saying “their audience is all teenagers,” or “they sell downloadable products, we don’t.”
Facebook Privacy Changes In Five Minutes or Less
Posted on December 3, 2012 Written by 14 Comments
Last week, Facebook sent a notice to all users explaining changes to the company’s privacy policy. Many users became worried that the general statements made in the new policy meant that their personal information and intellectual property would become owned by Facebook, and a quasi-legal “Copyright Protection Declaration” began being posted amongst the user base.
The True Meaning of Google Ingress
Posted on November 20, 2012 Written by 12 Comments
This week, Google has launched a new “alternate reality game” designed for Android phone users named Ingress. The story line is definitely unique and tailored to a tech-savvy urban audience, which is why it is ideal for Android owners.
In a nutshell, the purpose of the game is for users to explore the physical world through the camera in their smart phone. Using augmented reality, users collect virtual currency pieces as they walk along pre-mapped paths, turning a leisurely stroll into a collection game similar to Pac-Man. These collectible items can be “cashed in” at other real-world points of interest, such as sculptures, libraries, and public art murals.
How An Obama Victory Affects Internet Businesses
Posted on November 8, 2012 Written by 18 Comments
This past week was a high water mark for usage of social media (for people in flooded areas, no pun intended!). In addition to YouTube videos of damage caused by Hurricane Sandy, many voters took Instagram pictures of their completed ballot from directly inside the booth. People of all political persuasions had some heated debates on Facebook and Twitter. According to a tweet from Twitter’s verified Government & Politics team, Election Day was the most tweeted about event in US political history with 20 million tweets.
#HurricanSandy
Posted on November 4, 2012 Written by 14 Comments
Hurricane Sandy was a life changing event for anyone living on the eastern seaboard of the United States. For people in other regions of the country, social media provided a spotlight on the pre-storm preparations, emergency announcements, on-the-ground reports of damage, and a network of support for victims and volunteers.
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