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Getting Started with Video Marketing

As we predicted at the start of this new year, content marketing continues to be the top marketing trend for brands on the internet. While many strategies on content marketing focus on the message, the timing, the followup, or the hidden benefits (which are all important), today we want to focus on the medium – […]

Posted By: CWarden
Post Date: March 15, 2013
Categories:  Blog,
Facebook Announces News Feed Redesign

At a press event on Thursday, March 8th, Facebook CEO Mark Zuckerberg  announced the launch of a redesigned news feed for all Facebook users, set to unroll in the upcoming week. Zuckerberg was quoted as saying, “What we’re trying to do is give everyone in the world the best personalized newspaper we can,” and that […]

Posted By: CWarden
Post Date: March 10, 2013
Categories:  Facebook,
Tags:  facebook, timeline,
What The Twitter Advertising API Means For Your Business

Earlier in February, Twitter announced the release of it’s Advertising API,  a new technology system that allows third party tools to better manage and implement advertising campaigns on Twitter. With the success of promoted tweets and trends over the past three years, this tool serves to help Twitter deliver, “better ads for users, not more […]

Posted By: CWarden
Post Date: February 27, 2013
Categories:  Blog, Twitter,
Tags:  advertising, API, twitter,
How to Create a Social Media Policy for ANY Company

In the past few months, the reliance on the social web has grown to massive numbers, and a strong social presence is second only to a mobile presence as a top goal for many brands. One of the biggest challenges with social branding is figuring out how to determine ROI (return on investment), even if […]

Posted By: CWarden
Post Date: February 22, 2013
Google+ Is NOT Dead

In a recent report on social media usership by GlobalWebIndex, it was reported that Google Plus has overtaken Twitter and become the second most popular social network in the world. Google Plus, which often gets labeled as a failure or ghost town by many, grew in terms of active usage by 27% to 343m users […]

Posted By: CWarden
Post Date: February 18, 2013
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