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Book Review: The Real Truth About Social Media

I was sent a copy of the book “The Real Truth About Social Media” by Eric Harr. Overall I found this book to be an easy read and full of real life examples of social media successes and failures. Since the book mainly focuses on core social media fundamentals, strategies and platforms, it is not […]

Posted By: wilsonreport
Post Date: December 2, 2011
Categories:  Case Studies, Facebook,
Tags:  No tag found
Fortune 500 Companies Still Slow To Embrace Social Media

Surprisingly data from a University of Massachusetts Dartmouth Center for Marketing Research study that shows while many of the Fortune 500 companies are using Facebook, Twitter and corporate blogs, that usage has not grown in the last 12 months. The study found that 61% of Fortune 500 companies had an active Twitter account, with at least one […]

Posted By: wilsonreport
Post Date: November 10, 2011
Categories:  Facebook,
Tags:  No tag found
Interview With Kris Narayanan, VP Digital Marketing At Samsung

Ready good interview by eMarketer’s Kimberly Maul of Kris Narayanan, vice president of digital marketing at Samsung. Narayanan oversees Samsung’s paid, earned and owned social media programs and had some interesting comments on how the consumer electronics giant uses social media, how social media ads have performed so far and what trends he sees in […]

Posted By: wilsonreport
Post Date: November 4, 2011
What People Don’t Become Fans Of Your Page Or Brands

Companies seem to be in an arms race these days to get people to “like” their Facebook page, as they hope to win more social media fans. Interestingly a new study from a June 2011 study from ExactTarget, “Subscribers, Fans and Followers: The Meaning of Like,” found that 25% of US Facebook users disagree that marketers should […]

Posted By: wilsonreport
Post Date: November 2, 2011
Categories:  Facebook,
Tags:  No tag found
Latin America Becoming Facebook Territory

According to comScore, Internet users inArgentina, Chile, Colombia, Venezuela, Mexico and Peru are overwhelmingly choosing Facebook over any other social network. comScore also counted five Latin American countries among the top 10 worldwide in terms of Facebook penetration in June 2011, ranging from 86.9% in Venezuela to as high as 90.9% in Chile. According to […]

Posted By: wilsonreport
Post Date: October 30, 2011
Categories:  Facebook,
Tags:  No tag found
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