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5 Steps To Expand The Business Value Of Social Customer Engagement

Community-based knowledge creation for customer service and sales is not that new. However, enabled by the ubiquity and ease of use of the Web and the availability of social networking tools, it has gone to a whole new level, leading to the creation of the term “social knowledge.” While more prevalent in B2C sectors, social […]

Posted By: wilsonreport
Post Date: October 14, 2011
Categories:  Blog,
Tags:  No tag found
Phoenix Suns Hiring A Social Media Sideline Reporter

The Sports Business Journal is reporting that the Phoenix Suns are boosting their social media strategy by offering a discounted ticket package for social media users and adding a social media sideline reporter during homes games at US Airways Center. Team officials say the Suns will be the first NBA club to hire a dedicated […]

Posted By: wilsonreport
Post Date: October 12, 2011
Categories:  Blog,
Tags:  No tag found
How Older Adults React to Brands on Social Networks

Older social media users have grown more likely to follow brands on social media sites as they’ve gained more experience interacting on them, but younger adults still outnumber them in this activity. Millennials’ enthusiasm for making friends with brands, though, may not be too far above average. The “American Millennials” survey, conducted by Barkley in advance of […]

Posted By: wilsonreport
Post Date: October 10, 2011
Categories:  Demographics, Facebook,
Tags:  No tag found
How Social Media Users Engage with Marketers on Twitter

As Twitter evolves its advertising platform, with the latest development being Promoted Tweets to followers, there is concern as to how consumers will react to seeing ads from brands in their Twitter feeds. Market research firm Lab42 surveyed US Twitter users in August 2011, asking about their habits related to brand engagement. Only 11.1% of US […]

Posted By: wilsonreport
Post Date: October 5, 2011
Categories:  Blog,
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A Look At Metrics That CMOs Are Focusing On

New research from Duke University’s Fuqua School of Business and the American Marketing Association looked at how high-ranking marketers look at social media within their organizations for the September 2011 edition of their “CMO Survey.” The study found that companies are setting aside a greater percentage of their marketing budgets for social media and plan to continue […]

Posted By: wilsonreport
Post Date: October 3, 2011
Categories:  Brand Marketing,
Tags:  No tag found
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