Do you have a website and/or blog? If you do have a website, do you know who’s visiting your website on a daily basis? If you also have a social media page, do you know what your Facebook fans are doing? Information like this is something that business owners and webmaster should know.
Learning the exact reason behind why people visit websites, in addition to uncovering who’s visiting certain websites, is the job of what’s known as website tracking and web analytics.
Behind website tracking and analytics
Website tracking is just as it’s implied—it’s the act of tracking visitors who come to your website for a variety of reasons. In many respects, it can involve the breakdown of data that’s involved with those same visitors, such as uncovering their location, how long they spent on your website and what they actually clicked on and/or read while spending time there.
Web analytics involves the analysis of all of the aforementioned data that’s related to your site. Through web analytics, you can uncover detailed information about the amount of page views your site gets on a weekly, monthly and yearly basis, in addition to the previously mentioned data you can already find through website tracking.
Both website tracking and web analytics are incredibly important for two reasons. The first reason involves learning about the frequency of your website visits and activity. The second merely involves tracking the aspects of your website that correlate with your website’s investments—or, in other words, whether your website is performing well enough to amass a good return on investment.
Marketing on the Internet, although free, does cost money if you want to conduct a good campaign. So, tracking and analyzing said traffic data is the main way to get information that can indicate if your investment was worthwhile.
Using website tracking and analytics tools
Website tracking tools track the visitors of a website. Web analytics tools, on the other hand, analyze that data. Both tools do have functions and features that overlap, while having functions and features that are completely unique to them. Though, what can either tool do in the first place?
Website tracking and web analytics tools can:
- Track the number of visitors or Facebook fans that visit or stumble upon your website.
- Learn where visitors are approaching your website, whether through an advertisement, referrals and/or search engines.
- Learn how long visitors are staying on your website.
- Learn about your website’s bounce rate or the amount of visitors who leave your website after viewing one page.
- Learn if they’ve completed interactive items on your website, which can include filling out forms, downloading files, subscribing to newsletters and completing a web transaction.
Besides those basic tracking and analytics parameters, these tools can also provide advanced features that can give you even more detailed information about your web traffic. Of course, these tools work best on a well optimized website.
Many web analytics and tracking tools actually look at the entire website, including its underlying code. Messy and/or poorly implemented code is hard to read for these tools and even search engines. So, make sure your web markup is clean and easy to understand—even by humans.
Web experts even say that ‘webmasters who don’t utilize web analytics and/or tracking tools are behind the curve nowadays.’ The thing is—they’re right. Many, if not, all webmasters have some type of web tracking and/or analytics tool working tirelessly behind their websites.
So, the next time you’re thinking about using web tools to fortify the management of your website, don’t hesitate to use web analytics and website tracking tools. Not only are they important, but they can get you the information that you need about your web visitors and Facebook fans.
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